Responsibilities

• Build end-to-end lifecycle programs based on quantitative and qualitative market research, tailoring strategies to specific customer segments and key use cases.
• Launch and optimize multi-channel marketing initiatives, collaborating across internal and partner teams to monitor performance and refine engagement strategies.
• Drive rider growth through experimentation, consistently identifying and testing new initiatives to supplement our existing acquisition and retention playbooks.
• Conduct rigorous funnel analysis to pinpoint opportunities for improvement across the rider journey, from signup conversion to long-term loyalty.
• Scale community-specific programs by identifying winning local tactics and developing the replicable processes and playbooks needed to deploy them in similar markets.
• Manage data reporting and dashboards, tracking key metrics to communicate clear strategies and actionable insights to both internal and external stakeholders.

Requirements

• Minimum of 6+ years of experience with a strong interest in growth marketing and a demonstrated ability to turn data into actionable insights.
• Customer-centric storyteller with exceptional written and interpersonal communication skills, particularly in explaining complex ideas to diverse audiences.
• Resourceful, a problem solver who is motivated by high levels of ownership and the opportunity to have a measurable impact.
• Proactive, a critical thinker with a no-task-too-small attitude while navigating a fast-paced environment.
• Analytical and data-oriented, excited to develop your quantitative skills and turn data into insights

Benefits

• We are proud to offer a generous and comprehensive benefits package, including free medical plans, 401K matching, catered lunch on Wednesdays, and many other perks.