Consumer Growth Marketing Associate

New York City, NY (On-site)

$65K/yr – $85K/yrEntry LevelFull time

Posted 4 days ago

Job Summary

Own end-to-end lifecycle programs and growth experiments to drive rider acquisition, activation, and retention, while scaling community-focused initiatives and delivering data-driven insights across teams.

  • Own lifecycle programs and multi-channel growth initiatives
  • Lead data reporting and dashboards for actionable insights
  • Drive rider growth through experimentation and funnel optimization

Job Description

Responsibilities

  • Build end-to-end lifecycle programs based on quantitative and qualitative market research, tailoring strategies to specific customer segments and key use cases.
  • Launch and optimize multi-channel marketing initiatives, collaborating across internal and partner teams to monitor performance and refine engagement strategies.
  • Drive rider growth through experimentation, consistently identifying and testing new initiatives to supplement our existing acquisition and retention playbooks.
  • Conduct rigorous funnel analysis to pinpoint opportunities for improvement across the rider journey, from signup conversion to long-term loyalty.
  • Scale community-specific programs by identifying winning local tactics and developing the replicable processes and playbooks needed to deploy them in similar markets.
  • Manage data reporting and dashboards, tracking key metrics to communicate clear strategies and actionable insights to both internal and external stakeholders.

Requirements

  • Minimum of 0–2 years of experience with a strong interest in growth marketing and a demonstrated ability to turn data into actionable insights.
  • Customer-centric storyteller with exceptional written and interpersonal communication skills, particularly in explaining complex ideas to diverse audiences.
  • Resourceful, a problem solver who is motivated by high levels of ownership and the opportunity to have a measurable impact.
  • Proactive, a critical thinker with a no-task-too-small attitude while navigating a fast-paced environment.
  • Analytical and data-oriented, excited to develop your quantitative skills and turn data into insights

Benefits

  • We are proud to offer a generous and comprehensive benefits package, including free medical plans, 401K matching, catered lunch on Wednesdays, and many other perks.
  • Final salary will be determined by the candidate’s experience, knowledge, and skills. Salary reflected does not include equity or variable pay, where applicable.
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Via

4.0 Glassdoor

Via is on a mission to create public transportation systems that provide far greater access to jobs, healthcare, and education. Our platform serves as the technology backbone for modern transit networks, transforming antiquated and siloed public transportation systems into smart, data-driven, and efficient digital networks. With hundreds of agency partners in 30+ countries, Via is recognized as the leading transportation technology and service provider for governments.Via’s platform has pioneered microtransit — a new mode of mass transit — and today offers a comprehensive, end-to-end public transit solution that helps our customers design, operate, and optimize their transit systems using software, services, and billions of proprietary real-world trip data points. The result: lower costs, equitable access, and better passenger experiences.

Founded in 2012
New York, New York, USA
1.8K employees (121 in marketing)
74% recommend to a friend
81% CEO approval

Salaries

Posted range

$65K/yr – $85K/yr

Taken straight from the job posting.

See all Via salaries

Funding

Total Funding
$887.1M
Last Raise
$110M
Series Unknown, 3 years ago

Funding History

  • Feb 2023
    Series Unknown • $110M
  • Nov 2021
    Series G • $130M
  • Mar 2021
    Series Unknown • $60M

Traffic Signals

Monthly Visitors
295K
Monthly Google Ads Budget
$2.2K
Traffic Source Mix
Search
37.3%
Direct
49.6%
Referral
9.6%
Social
2.6%
Paid
0.7%

Headcount Trend

Current headcount: ~2K

Recent News

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Consumer Growth Marketing Associate

Via · New York City, NY · On-site