Responsibilities

• Lead go‑to‑market strategy for key offerings, delivering cohesive omnichannel plans that drive awareness, education, and conversion.
• Develop compelling positioning and value propositions that clearly communicate what sets our solutions apart.
• Create and refine promotional packaging that simplifies complex offerings and elevates customer understanding.
• Partner with cross‑functional teams—Product, Insights, PR, Experience, and Distribution—to ensure messaging aligns with customer needs and business goals.
• Champion the Protector customer mindset, helping shape marketing that resonates with those who prioritize safety, prevention, and peace of mind.
• Translate insights into action, using research, performance data, and customer feedback to continuously optimize campaigns.
• Support offerings launches, ensuring they are strategically grounded, well‑coordinated, and consistently executed across all channels.
• Collaborate with agency and creative partners to bring resonant storytelling and breakthrough marketing ideas to life.

Requirements

• Experience in marketing strategy, go‑to‑market planning, or product marketing, ideally in insurance, financial services, or another complex, customer‑centric industry.
• Strong storytelling skills with the ability to simplify and communicate value in a compelling, customer‑focused way.
• Ability to think both strategically and tactically, moving seamlessly from big‑picture planning to detailed delivery.
• A data‑driven mindset, using insights to guide decisions and optimize results.
• Exceptional collaboration and relationship‑building skills, with comfort influencing partners across multiple teams and levels.
• A proactive, solution‑oriented approach, with the ability to navigate ambiguity and bring clarity to complex challenges.
• A passion for customer‑centric marketing, especially in understanding audiences like our Protector segment.
• Education: Bachelor’s degree in marketing, business administration or related field preferred. Master’s degree is a plus.
• License/Certification/Designation: Technical financial services designations such as FINRA, CPCU, CLU, ChFC, FLMI considered a plus. Additional licensing may be required to hold this position; and associates will need to acquire the required Federal and/or state licenses/registrations within the time period designated by the business unit. Additional licenses/registrations may be required when new products and services are implemented. If an associate fails or is unable to acquire required licenses/registrations within the time period designated by the business unit, the associate will be ineligible to continue in the position.
• Experience: Typically eight or more years related professional experience in marketing, strategy, consulting, financial services, or related field.

Preferred

• Master’s degree is a plus.
• Technical financial services designations such as FINRA, CPCU, CLU, ChFC is considered a plus.

Benefits

• We have an array of benefits to fit your needs, including: medical/dental/vision, life insurance, short and long term disability coverage, paid time off with newly hired associates receiving a minimum of 18 days paid time off each full calendar year pro-rated quarterly based on hire date, nine paid holidays, 8 hours of Lifetime paid time off, 8 hours of Unity Day paid time off, 401(k) with company match, company-paid pension plan, business casual attire, and more.
• Nationwide is an equal opportunity employer. We celebrate diversity and are committed to creating an inclusive culture where everyone feels challenged, appreciated, respected and engaged.
• Nationwide prohibits discrimination and harassment and affords equal employment opportunities to employees and applicants without regard to any characteristic protected by applicable law.