Content Creator is needed in Lakeway, United States. Client: Confidential Location: Lakeway, TX Contract: Part-time Job Description We are a small but fast-growing, direct-to-consumer (DTC) e-commerce brand specializing in high-quality, creative DIY crochet kits. We are looking for a nimble, multi-talented digital marketer to scale our paid ads and organic video presence. This is a unique role for a creator who loves both the analytical side of paid advertising and the creative side of short-form video production. We would very much lean on you for your expertise as we are new to the e-commerce world. Position Type - Schedule: Part-time (approx. 10–20 hours per week to start). - Location: Hybrid (In-person filming and strategy sessions in Austin Texas/Lakeway Area], with flexible remote hours for editing and ad management). Key Responsibilities - Paid Advertising: Manage, optimize, and scale paid traffic campaigns across Meta Ads Manager and TikTok Ads Manager. - Affiliate Management: Source, vet, and manage creators within the TikTok Shop / TikTok Affiliate ecosystem to drive product sales. - Content Production: Concept, script, and film high-conversion short-form video ads (UGC-style) and organic TikToks/Reels. - Video Editing: Cut, pace, and polish videos using Adobe Premiere Pro or CapCut, focusing on strong hooks and clear calls-to-action (CTAs). - Trend Spotting: Monitor social media trends, viral audio, and competitor ad strategies to quickly pivot our creative angles. - Conversion Optimization: Analyze video performance metrics to understand what hooks and formats successfully turn viewers into paying customers. Requirements - DTC Experience: Proven track record of running social ads that directly generate e-commerce sales and measurable return on ad spend (ROAS). - Platform Expertise: Deep knowledge of Meta Ads, TikTok Ads, and the mechanics of TikTok Shop/Affiliates. - Creative Technical Skills: Proficient in filming on mobile devices and editing seamlessly in Premiere Pro or CapCut. - Direct-Response Mindset: You understand the psychology of online buyers and know how to structure a 15-second video to convert. - Self-Starter Attitude: Comfortable wearing multiple hats, working closely with the founder, and executing ideas from scratch. Preferred (But Not Required) - A personal interest in crafting, crochet, or the DIY maker community. Compensation And Benefits Pay: $35.00 - $80.00 per hour - Flexible schedule Work Location Hybrid remote in Lakeway, TX 78734 Posted 6 hours ago