Responsibilities

• Develop campaign outreach and other strategies by identifying target audiences and conducting research to deliver successful outcomes
• In collaboration with internal departments and stakeholders, engage in strategic planning aimed at removing animals from exploitative systems, such as dogs from policing and birds/snakes from “pet” stores, incorporating direction from other departments on priority issues
• Design well-planned campaigns that address emerging and underrepresented companion animal issues
• Recommend compelling campaign messages and vehicles that inspire change across various platforms, including media and social media channels
• Monitor and analyze the effectiveness of campaigns and suggest improvements to maximize their impact, adjusting tactics based on performance and outcomes to increase our effectiveness
• Monitor emerging stories and trends (e.g., K9 deaths in hot cars) and translate responses into proactive, long-term solutions
• Build subject matter expertise in companion animal issues
• Cultivate relationships with other organizations, experts, and allies to strengthen campaign reach and credibility
• Exercise independent judgment and initiative to define problems, propose solutions, and drive measurable change for animals
• Perform any other duties as assigned by the supervisor

Requirements

• Five years of related experience required, such as in veterinary, shelter or non-profit operations
• Bachelor's degree or equivalent experience
• This role requires a flexible, forward-thinking leader who can independently develop and implement impactful strategies to address timely companion animal concerns
• Proven history of generating creative ideas and applying critical thinking to planning and execution
• Ability to build productive professional relationships, encourage collaboration, and work in a solutions-oriented manner to redirect plans when needed
• Excellent written and verbal communication abilities
• Comfort in a fast-paced work environment
• Strong organizational skills and attention to detail
• Proven ability to produce exceptional, accurate research and analysis
• Thorough knowledge of animal liberation issues and PETA campaigns
• Demonstrated ability to make sound judgments, multitask, and work independently
• Adherence to a healthy vegan lifestyle
• Demonstrated ability to take initiative and follow through
• Commitment to the objectives of the organization