Responsibilities

• Report to Brand Narrative Manager for all social media activities, with a dotted line to the VP of Brand and Marketing to support communications and PR efforts
• Responsible for internal PR coordination with agencies to support local property operations including but not limited to project management, gathering stakeholder input to inform press communications (menu updates, team bios, etc.), scheduling interviews, and preparing editor briefing sheets for interviews and hosted stays
• Analyze media performance using Google Analytics to identify outlets driving high-quality web traffic and engagement
• Draft award and conference/event speaker submissions for the corporate office and leadership team
• Contribute to editorial and creative calendar planning, as well as pitch theme development
• Responsible for day-to-day social media operations, including posting, engaging with comments/direct messages, and identifying appropriate UGC to repost.
• Review photo and video content library and propose new posts based on needs
• Assist in the development and maintenance of social content calendars, including sourcing image/video, pitching theme ideas, and occasional copy editing
• Manage existing influencer relationships and propose new ones
• Track all influencer activities from initial reach out through deliverables