Responsibilities

• Own organic social strategy and execution on Instagram
• Build a monthly content calendar that ties together: events, athlete stories, ambassador content, UGC, product education, product launches, sales, and community storytelling
• Capture and post content in real time at events
• Manage day-to-day engagement: comments, DMs, and community conversations
• Monitor social performance (engagement, growth, website traffic) and refine strategy consistently
• Maintain WYN’s brand voice: premium, performance-driven, and inspiring
• Own WYN’s presence at global endurance expos and events - approximately 5-8 expos per year
• Research and evaluate high-value event opportunities (triathlon, cycling, running, HYROX)
• Secure expo booths and placements (applications, negotiations, payments, deadlines, contracts)
• Lead event planning and operations including: booth logistics, staffing plans, shipping, setup/teardown

Requirements

• Active participation in triathlon, running, cycling or HYROX
• 2+ years experience in organic social media, content marketing, community marketing, influencer marketing, or brand marketing (sports, lifestyle, wellness, or DTC brands strongly preferred)
• Strong understanding of Instagram, reels, content planning, and social storytelling
• Experience creating content calendars and managing organic social presence for a brand
• Proven ability to run events/expos: logistics, booth management, and onsite leadership
• Strong communication and relationship-building skills (customers, ambassadors, athletes, partners)
• Highly organized and detail-oriented—comfortable managing calendars, deadlines, and travel schedules
• Willingness to travel and work weekends (race weekends are core to the role)
• Comfortable capturing content using a phone camera and editing with basic tools (Canva, etc.)

Preferred

• Triathlon or running industry experience
• Experience working for an endurance, outdoor, athletic, or lifestyle brand
• Experience managing ambassadors, athletes, or influencers
• Experience working race expos or endurance events
• Familiarity with Shopify and DTC e-commerce brands

Benefits

• Health and fitness culture with positive energy vibes
• Discounts on WYN Merch
• Bonus: Performance-based bonus opportunity (events + community outcomes)
• All travel covered + per diem
• Product allowance + team gear
• Medical, Dental, and Vision Benefits (50% employer paid)
• WFH one day a week
• Paid Time Off