Community Operations Specialist (Lead Generation) - TikTok LIVE at TikTok | Los Angeles, CA | $89K/yr – $209K/yr

TikTok

Community Operations Specialist (Lead Generation) - TikTok LIVE

Los Angeles, CA (On-site)

$89K/yr – $209K/yrSenior Level3+ years expFull time

Posted 3 weeks ago

Top 1% of applicants do these two things.

The other 99% submit and hope. You're about to do something different.

Job Summary

Own the growth-lever portfolio for a live streaming and creator-focused community, driving acquisition, engagement, and monetization through staged education, offline events, and a shared merchant journey.

Acquisition and Engagement: own channel mix, join hooks, starter packs, and a weekly content rhythm that turns passive members into active participants.
Conversion and Advocacy: turn engagement into actions with tiered task completion, lead capture, and a self-sustaining ambassador program.

Job Description

Acquisition: Build an acquisition mix across product entries, CRM outreach, offline events, and direct invites; design join hooks and a starter pack; and manage join rate and CAC by channel.
Engagement: Design and run a weekly content rhythm (industry news, live-streaming tips, case breakdowns, AMA / office hours, benefit days, showcases) and interaction mechanics (polls, check-ins, challenges, leaderboards, success-story sharing) that turn passive members into active, mutually supportive participants, with hands-on moderation.
Conversion: Convert engagement into real business actions (going live, adopting live / lead-capture tools, optimizing the live room) through a tiered "complete tasks to unlock benefits" growth and incentive system.
Webinars & education: Run tiered, invite-only webinars and a progressive education track that turns learning into a goal-oriented, resource-unlocking path.
Offline events: Organize meetups, regional networking, best-practice tours, and closed-door roundtables, so top merchants help the long tail grow, then bring that trust and those cases back into the online community.
Data & attribution: Build a funnel-based metric system (join, activity, first live, tool adoption, first lead through tiered lead growth) and use treatment-vs-control comparisons to prove the community's incremental contribution.
Advocacy: Stand up contributor roles (mentors, ambassadors, community champions), capture success stories and repeatable playbooks, and shift the community to a self-sustaining model.
Cross-functional collaboration: Work with product, data, and other teams to integrate product capabilities, campaigns, education, and support resources into one merchant journey.

TikTok

3.2 Glassdoor

TikTok is the world's leading destination for short-form video. Our platform is built to help imaginations thrive. This is doubly true of the teams that make TikTok possible. Our employees lead with curiosity, and move at the speed of culture. Combined with our company's flat structure, you'll be given dynamic opportunities to make a real impact on a rapidly expanding company as you grow your career. We have offices across Asia Pacific, the Middle East, Europe, and the Americas – and we're just getting started.

Founded in 2003

Los Angeles, California, US

71K employees (26,053 in marketing)

www.tiktok.com/about?lang=en

48% recommend to a friend

70% CEO approval