Community Marketing Specialist

Columbus, OH (On-site)

$50K/yr – $55K/yrEntry Level, Mid Level2+ years expFull time

Posted 4 months ago

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Job Description

Responsibilities

  • Learn CAPA’s brand standards, marketing tools, and workflows related to community-based programming and venues.
  • Meet with the supervisor, marketing colleagues, programming staff, and key venue/festival stakeholders to understand goals, audiences, timelines, and existing strategies; document observations and recommendations and share with supervisor.
  • Gain familiarity with the history, mission, and community significance of the Lincoln Theatre, Festival Latino, Arts Festival and the Drexel Theatre.
  • Supports the development and execution of integrated marketing plans for assigned venues and festivals, including digital, broadcast, OOH, print, email, social media, and grassroots efforts.
  • Coordinates marketing timelines, asset collection, and approvals to ensure campaigns launch on schedule.
  • Assists with content creation including copywriting, basic graphic coordination, and community-focused storytelling.
  • Measures of success: marketing campaigns delivered on time and on budget; consistent growth in engagement metrics; strong feedback from marketing peers and the organizations that we are serving.
  • Serves as a marketing liaison to community partners, neighborhood organizations, artists, and cultural groups connected to assigned venues and festivals.

Requirements

  • Bachelor’s degree in marketing, communications, arts administration, or a related field, and/or equivalent work experience.
  • Typically, 2+ years of experience working in a public or events facility with responsibilities such as marketing, communications, community engagement, or arts/cultural organizations are needed to have sufficient experience and judgement to perform a role of this size and complexity.
  • Proficiency in Microsoft Office (Word, Excel, Teams, Outlook, PowerPoint) and familiarity with digital marketing tools and social media platforms; ability to learn CAPA systems.
  • Excellent verbal and written communication skills, with the ability to tailor messaging to diverse audiences.
  • Strong organizational and project management skills with attention to detail.
  • Ability to collaborate effectively with internal teams and external community partners.
  • Creative problem-solving skills and sound judgment with the ability to manage multiple projects simultaneously and meet deadlines.
  • Special Requirements: Successful background check.
CAPA-Columbus Association for the Performing Arts logo

CAPA-Columbus Association for the Performing Arts

CAPA enriches lives by cultivating and nurturing the arts, spreading an appreciation that can be felt in hearts, minds and the economy of our communities.

Founded in 1969
Columbus, Ohio, USA
122 employees (23 in marketing)

Traffic Signals

Monthly Visitors
206.6K
Monthly Google Ads Budget
$32.8K
Traffic Source Mix
Search
47.2%
Direct
38.2%
Referral
8.4%
Social
2.1%
Paid
4%

Headcount Trend

Current headcount: ~122

Marketing Team

Marketing Team Size
18 (15% of company)
Median Career Experience
13 years
Median Tenure
7.5 years

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