Community Marketing Manager

Fresno, CA (On-site)

$50K/yr – $70K/yrMid Level2+ years expFull time

Posted 4 weeks ago

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Job Summary

Own local community presence through events, sponsorships, and partnerships while building multi-channel outreach and AI-driven comms to drive high-visibility engagement and lead quality.

  • Local ownership: plan and manage events, HOA meetings, and partnerships for referrals and community buzz.
  • Channel operations: create multi-channel sequences (email, SMS, direct mail) and oversee AI communication workflows for relevance and compliance.
  • Quality and speed: audit calls/texts/lead response and align with sales to optimize follow-up and call-center performance.

Job Description

Responsibilities

  • Plan, coordinate, and manage local events, sponsorships, and community activations
  • Represent the company at HOA meetings, neighborhood events, and community gatherings
  • Manage BNI membership and attendance, building referral relationships on behalf of the organization
  • Identify and pursue new sponsorship and partnership opportunities in the local market
  • Create and manage multi-channel outreach sequences across email, SMS, and direct mail
  • Oversee AI-driven communication workflows, ensuring quality, relevance, and compliance
  • Conduct regular audits of phone calls, texts, and lead response times to maintain quality standards
  • Monitor and optimize lead follow-up processes in coordination with the sales team
  • Oversee call center operations, ensuring performance standards and team accountability are maintained
  • Create and maintain an inventory of physical marketing materials including coloring books, stuffed animals, yard signs, and business cards
  • Coordinate reorder, distribution, and tracking of all physical collateral
  • Capture and create on-the-ground social media content at events, job sites, and community touchpoints
  • Publish timely, authentic content that reflects the brand's presence in the local community
  • Collaborate with any internal or external creative resources on content strategy

Requirements

  • 2–5 years of experience in marketing, community outreach, field marketing, or a related role
  • Experience in home services, real estate, or a service-based industry strongly preferred
  • Proven ability to manage multiple projects, vendors, and priorities simultaneously
  • Comfortable on camera and in community-facing settings — this is a high-visibility role
  • Familiarity with email and SMS marketing platforms (e.g., HubSpot, MailChimp, Podium, or similar)
  • Basic understanding of AI communication tools and automation workflows
  • Strong written and verbal communication skills
  • Valid driver's license and reliable transportation — local travel required

Benefits

  • Health insurance
  • Paid time off
  • Supportive team culture with room for growth

Marketing Team

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