Responsibilities

• Be familiar with the needs of older adults and their families and offer solutions.
• Support and build the brand of Tree of Life Personal Care Home, LLC.
• Design and develop marketing strategies to build relationships in the community.
• Represent Tree of Life Personal Care Home, LLC, at networking activities approved by the VP of Operations.
• Develop and execute social media campaigns.
• Coordinating, scheduling and giving family and/or potential resident tours.
• Connect with senior centers, other Personal Care Homes, churches, and social workers who often encounter families in need of care.
• Educational outreach hosting free workshops on topics like dementia care, fall prevention, or navigating senior living options, positioning Tree of Life as a trusted resource.
• Responsible for developing and executing referral-driven marketing strategies to increase occupancy and strengthen Tree of Life’s reputation.
• Orients residents and/or family to home services, join them for lunch/dinner to get to know the resident.

Requirements

• Educational and Other Requirements
• Associate degree in recreational therapy or similar degree preferred.
• Prior marketing experience preferred.
• Experience in activities planning with older adults is preferred.
• Experience and interest in working with older adults.
• Experience in volunteering.
• OSHA regulations – MSDS sheets and procedures.
• Fire and safety procedures.
• Food handling regulations, ServeSafe certification is preferred.
• Must be a team player and have the ability to establish working relationships both internally and externally.