Community Liaison Marketing & Business Development Medical Group Lansing, Grand Rapids, Saginaw

Michigan, USA (On-site)

Salary Not AvailableMid Level4+ years expFull time

Posted 3 months ago

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Job Summary

Drive community outreach and patient enrollment by educating partners, guiding referrals, and managing regional enrollment efforts for HarmonyCares.

  • Must-have: Bachelor’s Degree or 4+ years in B2B sales
  • Standout: Established in 11 states as the largest home-based primary care practice in the US
  • Standout: Ability to travel within territory and maintain CRM-driven performance against region targets

Job Description

Responsibilities

  • The Community Liaison is responsible for inbound/outbound communication and business development. The role acts as the local market B2B, B2C, and D2C representative educating community partners and potential patients about the company, our mission and service offerings.
  • This role will help facilitate patient transitions of care from area facilities and referral partners to HarmonyCares and will explain the benefits of enrollment to eligible patients and caregivers.
  • Market analysis, along with competitive landscape, in which to differentiate HarmonyCares services to external referral partners
  • Know and educate the community on our mission to provide high-quality personalized healthcare in the home for people that need it the most
  • Meet or exceed agreed upon in person and virtual meeting goals with key decision makers
  • Thoroughly understand eligibility and enrollment processes
  • Provide education on and facilitate, as requested, benefit enrollment and processes
  • Track performance in CRM demonstrating plan and adherence to budgeted targets for a given region
  • Schedule face-to-face or phone discussions with patients and their caregivers (or other legal representatives) to provide guidance on patient eligibility for all programs
  • For patients interested in being aligned or attributed to an accountable care organization (or other CMS alternative payment model) in which one of the Company’s practices are participating, inform them about the program; and, if they opt to voluntarily align, collect Voluntary Alignment Form from patients (or their legal representatives)
HarmonyCares logo

HarmonyCares

3.2 Glassdoor

Established in 1993, HarmonyCares, formerly U.S. Medical Management LLC (USMM), offers comprehensive home-based healthcare services. We care for older adults and those with complex medical issues. Our goal is to allow patients to receive the medical care they need in the comfort of their own home.Our care model provides patients with greater convenience, better outcomes and higher satisfaction.HarmonyCares home-based model includes primary care, lab, radiology, palliative care, hospice care and complete health assessments.We currently serve patients and care partners in Florida, Georgia, Illinois, Indiana, Kentucky, Michigan, Missouri, New Jersey, New York, Ohio, Pennsylvania, Texas, Virginia, Washington, and Wisconsin.

Founded in 1993
Troy, Michigan, USA
792 employees (7 in marketing)
46% recommend to a friend
57% CEO approval

Traffic Signals

Monthly Visitors
33.6K
Traffic Source Mix
Search
46.5%
Direct
39.4%
Referral
10.8%
Social
1.8%
Paid
1.4%

Headcount Trend

Current headcount: ~792

Marketing Team

Marketing Team Size
5 (1% of company)
Median Career Experience
16 years
Median Tenure
17.6 years
Marketing Roles Posted (Last 30 Days)
2

Funding

Total Funding
$200M
Last Raise
$200M
Private Equity, 2 years ago

Funding History

  • Jul 2024
    Private Equity • $200M
  • Nov 2021
    Series Unknown

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