Referral Relationship Management: Develop and maintain relationships with community referral sources as identified by a monthly and quarterly marketing plan. Serve as the primary point of contact for referral sources and community partners Conduct regular in-person visits to referral partners to promote facility services and outcomes Track and follow up on referral opportunities to maximize admissions Marketing Outreach: Represent the facility at community events, healthcare meetings, and networking opportunities Educate referral sources and families on the facility’s clinical programs, therapy services, and specialty care offerings Coordinate and host tours for families, referral partners, and community stakeholders Collaborate with leadership to execute marketing strategies aligned with census goals Admissions Support: Work closely with the admissions team to ensure smooth referral intake and timely communication Assist with pre-admission screening and information gathering as needed Support family decision-making by providing accurate, compassionate information Market Intelligence Reporting: Monitor market trends, competitor activity, and referral patterns Maintain accurate records of referral activity and outcomes Provide regular reports on outreach efforts, admissions pipeline, and census impact Compliance Ethics: Ensure all marketing activities comply with federal and state regulations (including HIPAA and anti-kickback statutes) Maintain professional, ethical standards in all interactions