Responsibilities

• Facebook Group (45K). Run it as a destination, not a bulletin board: recurring programming, member-exclusive drops and codes, a superfan ambassador tier, and a steady funnel of new customers so first-time buyers become repeat buyers.
• Comment sections (IG, TikTok, Facebook). Be the brand's voice. Turn questions into conversions, complaints into loyalty, and great UGC into content and ads.
• TikTok affiliate Discord. Run it as home base for our affiliates, using briefs, challenges, and incentives to grow the volume and quality of content they create. Partner with our creator/affiliate lead.
• Programming. Shareable contests and games where playing means inviting others in, plus live Q&As, wellness sessions, and launch events.
• Community-to-commerce. Own community codes, landing pages, bundles, referrals, and early-access drops. Work with retention and SMS to make members our highest-LTV cohort.
• Voice of the customer. Surface product ideas and objections to the team, and validate launches before we spend on them.

Requirements

• 3 to 5+ years in community, social, lifecycle, or growth at a DTC brand, where you tied community to commercial outcomes.
• You think in revenue, not reach.
• Deep cultural fluency with the BGV community. You understand the lived experience and health concerns of Black women, our customer, and show up as one of us, not a corporate account.
• A strong, fast writer who can rally creators and has run programming that converts: contests, UGC, ambassador programs, live events.
• Hands-on with social platforms, Discord, Shopify, Klaviyo, and GA4.