Responsibilities

• Own day-to-day engagement across all community touchpoints (social platforms, DMs, comments, TYB, etc.)
• Grow and nurture Wavytalk’s community, with a strong focus on expanding and activating the TYB platform
• Build a strong, consistent brand voice across all interactions: playful, confident, and community-first
• Identify and engage high-value community members to deepen loyalty and advocacy
• Develop and lead a social listening strategy across TikTok, Instagram, reviews, and community platforms
• Identify emerging trends, pain points, and product feedback from real users
• Translate insights into clear, actionable recommendations for: o Product development (features, improvements, new ideas) o Marketing messaging and campaigns o Content strategy and creative direction
• Regularly report key learnings and opportunities to internal teams
• Scale Wavytalk’s Brand Ambassador Program, focused on: Community-first creators and loyal users High-quality, authentic content Long-term brand advocacy (vs one-off influencer deals)
• Develop structures for onboarding, engagement, and retention of ambassadors
• Identify opportunities to turn top community members into brand champions
• Establish and grow a network of professional hairstylists, laying the foundation for the Wavytalk Hair Stylist Academy—a future educational platform dedicated to training and empowering stylists.
• Lead the planning and execution of community events, both virtual and in-person, such as styling workshops, product launches, and brand pop-ups.
• Oversee user-generated content (UGC) campaigns, fostering organic brand advocacy and excitement.
• Collaborate with cross-functional teams to create engaging brand moments, from loyalty programs to surprise-and-delight campaigns for our most engaged customers.
• Plan and execute community-focused events, both virtual and in-person (e.g., workshops, pop-ups, creator/community meetups)
• Support activations that bring the community to life (e.g., Coachella-style moments, local events, TYB initiatives)
• Create programs that drive participation, engagement, and word-of-mouth growth
• Own and grow Wavytalk’s presence on TYB (community platform)
• Drive engagement through challenges, prompts, and exclusive community experiences

Requirements

• 4+ years of experience in community management, influencer relations, partnerships, or brand marketing, preferably in beauty, lifestyle, or fashion industries.
• Proven experience in growing and engaging online communities across social media platforms (Instagram, TikTok, YouTube, Facebook, etc.).
• Strong background in influencer marketing, with the ability to identify, recruit, and nurture brand ambassadors and professional hairstylists.
• Experience in event planning and execution, from small community activations to larger brand events.
• Understanding of social listening tools, customer insights analysis, and trend forecasting to inform brand strategy.
• A passion for relationship-building—whether with customers, influencers, stylists, or brand partners.
• Excellent written and verbal communication skills, with the ability to craft engaging content and responses in Wavytalk’s brand voice.
• Ability to multitask and manage multiple projects simultaneously in a fast-paced environment.

Benefits

• Hybrid role, with 4 days per week in Wavytalk’s NYC Flatiron office.
• Competitive salary based on experience.
• Comprehensive benefits package, including 401k, medical/vision/dental insurance, PTO, and holidays.
• Opportunity to shape the future of a fast-growing beauty brand, with the potential to build and scale community-driven initiatives.