Responsibilities

• Collect, track, and analyze data on events, web campaigns, social media engagement, press coverage, and other outreach activities.
• Identify, compile, and analyze performance data across digital platforms to inform decision making, grow audiences, and increase engagement.
• Measure attitudes and engagement among policymakers, Congress, the public, industry, scientific and education communities, media, and other stakeholders, and use findings to refine communications strategies.
• Evaluate communication plans, digital engagement campaigns, projects, and products; draft evaluation results in clear report formats for leadership.
• Prepare reports, dashboards, and visualizations summarizing key performance indicators, trends, and insights.
• Analyze digital engagement policies, processes, and procedures and recommend performance measurement goals and best practices.
• Develop communication strategies and audience-specific engagement plans that incorporate metrics and performance measures.
• Collaborate with writers, editors, and digital media staff to ensure metrics inform future content and campaign design.
• Maintain awareness of best practices in digital analytics, media monitoring, and communications performance evaluation.

Requirements

• 8+ years of professional experience developing communication strategies and products for science-focused organizations.
• 8+ years of professional experience developing metrics for communication plans and analyzing impact and ROI on outreach for science-focused organizations.
• Hands-on experience building dashboards and data visualizations for leadership or executive reporting (Tableau, Power BI, or similar).
• Experience distilling complex or technical subjects into plain language for diverse audiences.
• Bachelor’s degree required.