Responsibilities

• Develop , execute, and manage integrated advertising campaigns across digital, social media, print, TV, radio, out-of-home, and emerging channels aligned with business objectives.
• Conduct and oversee market research (in partnership with research vendors) to define target audiences, uncover market trends, and analyze competitor activity.
• Collaborate with copywriters, designers, videographers, and other creatives to produce engaging ad content, including copy, visuals, video, and multimedia assets.
• Plan and execute media buys, selecting optimal channels (e.g., Google Ads, Meta, LinkedIn, programmatic, traditional media) and negotiating placements for maximum reach and efficiency.
• Manage advertising budgets, tracking spend and ensuring campaigns deliver strong ROI while staying within financial guidelines.
• Monitor campaign performance using tools such as Google Analytics, platform-native dashboards, and third-party trackers; measure key metrics (impressions, CTR, conversions, etc.).
• Optimize campaigns in real time based on data insights to improve effectiveness and ROI.
• Maintain brand consistency across all advertising materials in line with company guidelines and messaging.
• Partner with internal stakeholders to align advertising with broader company strategies.
• Prepare and present clear, actionable performance reports and recommendations to leadership and stakeholders.

Requirements

• Bachelor’s degree in Marketing, Advertising, Communications, Business, or a related field.
• 4–7 years of progressive experience in advertising, digital marketing, or a related role.

Preferred

• Deep knowledge of advertising principles, media planning, and buying across digital and traditional channels.
• Hands-on proficiency with major digital advertising platforms (Google Ads, Meta Ads Manager, LinkedIn Campaign Manager, programmatic DSPs).
• Strong analytical skills with the ability to interpret data, identify insights, and drive optimization decisions.
• Excellent written and verbal communication skills, with experience collaborating across teams and presenting to stakeholders.
• Creative mindset with proven ability to develop innovative campaign concepts.
• Solid understanding of SEO, SEM, and paid social strategies.
• Proven project management skills, including the ability to lead multiple concurrent campaigns, manage timelines, prioritize tasks, and coordinate deliverable across stakeholders.
• Experience with analytics and attribution tools beyond basic platforms (e.g., Google Data Studio/Looker, Tableau, or similar).
• Working knowledge of design tools (Adobe Creative Suite) or experience directing creative production.
• Familiarity with project management tools.