Communications Specialist Growth Marketing

Knox County, TN (Remote)

$65K/yr – $75K/yrMid Level3+ years expFull time

Posted 3 months ago

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Job Summary

Drive growth-focused digital marketing for IACMI communications, owning campaigns, content repurposing, and cross‑channel outreach to amplify workforce and manufacturing initiatives.

  • Must-have: Experience developing digital campaigns and growing audiences across LinkedIn, YouTube, and other channels.
  • Standout: Ability to repurpose content into high‑performing assets (short‑form video, reels, posts).
  • Standout: Comfortable coordinating with distributed teams and multi‑stakeholder or grant‑funded environments.

Job Description

Responsibilities

  • Develop and execute integrated marketing campaigns aligned with workforce and organizational priorities
  • Amplify program milestones, launches, events, and announcements through coordinated digital campaigns
  • Grow audiences across LinkedIn, YouTube, and other digital channels
  • Repurpose existing content into high‑performing assets (short‑form video, reels, posts, visual storytelling)
  • Expand reach via newsletters, partner channels, media, podcasts, and influencer strategies
  • Collaborate with communications, creative, program, and events teams
  • Coordinate with events marketing to drive awareness and participation
  • Track performance metrics, audience growth, and engagement to refine strategy
  • Support reporting and continuous improvement of digital marketing workflows

Requirements

  • Bachelor’s degree in marketing, communications, journalism, or related field OR 3–5 years of relevant experience
  • Experience developing digital campaigns and driving audience growth
  • Strong understanding of social media marketing and engagement trends
  • Ability to manage multiple campaigns simultaneously
  • Strong written, verbal, organizational, and collaboration skills
  • Ability to work effectively with distributed teams
  • Enthusiasm for IACMI’s mission
  • Valid U.S. driver’s license
  • Willingness to travel up to 20% (including overnight travel)

Preferred

  • Experience in manufacturing, workforce development, education, or STEM initiatives
  • Experience with marketing analytics and social media performance tools
  • Experience working in multi‑stakeholder or grant‑funded environments

Benefits

  • Comprehensive benefits package (401(k), medical, dental, vision, life, AD&D, short‑term & long‑term disability)
  • Generous paid time off and flexible work arrangements
  • Professional development and training opportunities
  • Opportunities for growth and advancement
IACMI – The Composites Institute logo

IACMI – The Composites Institute

4.0 Glassdoor

IACMI (Institute for Advanced Composite Manufacturing Innovation) -The Composites Institute is a 501(c)(3) managed by Collaborative Composite Solutions Corporation (CCS), a not-for-profit established by the University of Tennessee Research Foundation.A partnership of industry, universities, national laboratories and federal, state and local governments, sharing resources and co-investing to accelerate development and commercial deployment of advanced composites.

Founded in 2015
Knoxville, Tennessee, USA
64 employees (8 in marketing)
69% recommend to a friend

Traffic Signals

Monthly Visitors
5K
Traffic Source Mix
Search
30%
Direct
47%
Referral
7.7%
Social
13.4%
Paid
1.6%

Headcount Trend

Current headcount: ~68

Marketing Team

Marketing Team Size
8 (13% of company)

Recent News