Responsibilities

• Support planning and execution of influencer campaigns and creator activations aligned with franchise strategy, game drops, and major cultural moments
• Partner closely with the Head of Influencer, Social team, Integrated Marketing, Product Marketing, Consumer Products, and external partners to translate campaign priorities into clear creator-focused plans and deliverables
• Manage day-to-day influencer program operations, including creator outreach, contracting workflows, briefing, scheduling, and ongoing communications
• Maintain a strong understanding of the gaming creator ecosystem, platform trends, and emerging communities across YouTube, Twitch, TikTok, Instagram, and beyond
• Help identify and recommend creators that align with brand values, audience goals, and campaign needs, including both top-tier and rising talent
• Coordinate campaign logistics such as content timelines, asset delivery, approvals, and launch support to ensure smooth execution across multiple stakeholders
• Support creator engagement opportunities tied to tentpole moments such as live events, multiplayer activations, marketplace partnerships, and sponsored programming
• Track and interpret influencer campaign performance, contributing to reporting dashboards and post-campaign recaps while using insights to optimize future activations
• Ensure creator partnerships feel authentic, community-first, and aligned with the franchise's tone, values, and player expectations
• Collaborate with internal stakeholders across Social and Influencer, Integrated Marketing, Product Marketing, Creative, Legal, and external partners

Requirements

• Minimum of 5 years of overall experience in influencer marketing, creator partnerships, or talent-driven campaign execution
• Minimum of 3 years of experience working at a major game publisher or within the gaming sector
• Minimum of 2 years of experience in a dedicated influencer marketing role
• Experience managing influencer activations for video game publishers, gaming platforms, esports organizations, or similar consumer-facing entertainment brands is strongly preferred
• Strong knowledge of and familiarity with the Minecraft creator ecosystem is strongly preferred
• Deep understanding of creator platforms and content ecosystems, including YouTube, Twitch, TikTok, Instagram, and emerging social channels
• Proven ability to manage multiple creator workstreams simultaneously, including outreach, briefing, scheduling, deliverables, and campaign timelines
• Strong analytical ability with a demonstrated capacity to drive insight into action through influencer performance reporting and campaign measurement
• Ability to build strong relationships with creators, agencies, and external partners while ensuring campaigns remain authentic and community-first
• Ability to influence without authority and collaborate effectively across cross-functional teams including Social, Product Marketing, Creative, Legal, and external stakeholders
• Strong written and verbal communication skills, including experience drafting creator briefs, outreach messaging, and campaign documentation
• Excellent organizational skills, attention to detail, and ability to adapt quickly in a fast-moving, culture-driven environment
• Familiarity with influencer tracking tools, CRM-style workflows, and contract and payment processes
• Creative portfolio or previous samples of social media strategy or influencer work are a plus

Preferred

• Creative portfolio or previous samples of social media strategy or influencer work are a plus

Benefits

• Medical, dental & vision
• Hospital plans
• 401(k) Retirement Plan – Pre-tax and Roth post-tax contributions available
• Life Insurance (Company paid Basic Life and AD&D as well as voluntary Life & AD&D for the employee and dependents)
• Company paid short and long-term disability
• Health & Dependent Care Spending Accounts (HSA & DCFSA)
• Employee Assistance Program
• Time Off/Leave(PTO, Allegis Group Paid Family Leave, Parental Leave)