Responsibilities

• Campaign Development, Management, and Logistics: strategic direction, user journey design and automations, reporting + refinement, project management for campaigns from concept to deliverable, mobilizing staff and contractors for deliverables (websites, landing pages, copy, creative assets, inbound CRM setup), communicating goals and expectations, and measuring results
• Reports on campaign results to internal stakeholders, identifies areas for continuous improvement in execution, collaboration with stakeholders, and outcomes
• Executes on process improvements for both internal support and external audience
• Implement Strategic Communications: manages select Colson Center digital communications verticals and coordinates with internal customers on deliverables for target audience messaging, programmatic alignment, engagement
• Strategic messaging development with the ability to effectively communicate the Colson Center mission to various target audience segments

Requirements

• Education: Bachelor’s
• Experience: 5 years in strategic communications, inbound marketing, content marketing, segmentation, and project management
• Proficient/moderate to advanced experience in HubSpot
• Experience managing multiple verticals and projects within verticals
• Proven ability to hit goals and deadlines and balance those goals with teamwork
• Knowledge: HubSpot tools, LMS platforms, digital user journey creation, nurture/engagement, content marketing, conversions, implementation, evaluation
• Audience segmentation, email marketing; strategic messaging, content marketing, product marketing
• Tools: Comfortable with Asana and HubSpot (CRM tools) and MS365
• Physical: Talking, hearing, seeing, typing
• Travel: Two–Three trips per year

Preferred

• Experience managing multiple digital verticals and coordinating with internal customers
• Experience with inbound marketing tooling beyond HubSpot
• Remote work experience

Benefits

• Medical, Dental, Vision, HRA, 403b, Disability, PTO