Communications (PR) Manager at Evotrex | City of Industry, CA

Evotrex

Communications (PR) Manager

City of Industry, CA (Hybrid)

Salary Not AvailableSenior Level5+ years expFull time

Posted 2 months ago

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Job Summary

Own and execute a full-spectrum PR program for an outdoor-tech brand, shaping brand narratives, securing top-tier coverage, and orchestrating high-impact media moments with partners, while coordinating cross-functional storytelling and measuring impact.

Lead end-to-end media strategy and relationships to drive earned and paid coverage across automotive, outdoor, and lifestyle segments.
Coordinate product launches, events, and press experiences with executives, creators, and partners to amplify credible, story-driven messaging.
Translate coverage and sentiment into insights to sharpen future PR and storytelling decisions across communities, growth, and sales.

Job Description

Responsibilities

Build and lead a PR strategy that drives organic and paid exposure across but not limited to automotive, lifestyle, EV, RV, outdoor, and travel media.
Develop clear brand narratives, messaging, and story angles that resonate with both media and consumers.
Own media relations end-to-end, including media discovery, relationship building, pitching, follow-ups, and long-term engagement.
Host media, influencers, creators, and owners with confidence—on and off camera.
Secure consistent, high-impact coverage across top-tier, trade, and lifestyle outlets.
Plan and execute media moments, including launches, events, briefings, demos, and press experiences.
Manage press materials such as press releases, media kits, talking points, and executive briefs.
Work closely with community, growth, sales, and leadership teams to involve partners, creators, and customers in storytelling.
Track coverage, sentiment, and impact, turning results into insights and stronger future strategies.