Responsibilities

• Build and lead a PR strategy that drives organic and paid exposure across but not limited to automotive, lifestyle, EV, RV, outdoor, and travel media.
• Develop clear brand narratives, messaging, and story angles that resonate with both media and consumers.
• Own media relations end-to-end, including media discovery, relationship building, pitching, follow-ups, and long-term engagement.
• Host media, influencers, creators, and owners with confidence—on and off camera.
• Secure consistent, high-impact coverage across top-tier, trade, and lifestyle outlets.
• Plan and execute media moments, including launches, events, briefings, demos, and press experiences.
• Manage press materials such as press releases, media kits, talking points, and executive briefs.
• Work closely with community, growth, sales, and leadership teams to involve partners, creators, and customers in storytelling.
• Track coverage, sentiment, and impact, turning results into insights and stronger future strategies.