Responsibilities

• Directly support communication and marketing priorities and activities with strong focus on growing access and awareness for assigned clinics, departments, or service lines of the organization.
• Produce multimedia content including videos, social media reels, podcasts, photography, newsletters, blog stories, patient testimonials, website content, presentations, and marketing collateral, ensuring messaging and brand standards are consistently met.
• Develop and execute communication plans and campaigns to generate growth of new programs and services.
• Identify, research, and develop compelling stories that highlight Valley providers, patients, services, programs, and community impact.
• Support podcast planning, guest coordination, recording, editing, promotion, and distribution.
• Create and maintain website content to ensure information remains current, accurate, and optimized for user engagement.
• Develop social media content and campaign assets that increase engagement and utilization of Valley services.
• Collaborate with leaders to identify content opportunities aligned with strategic growth priorities.
• Monitor content performance and audience engagement metrics and recommend opportunities for optimization.
• Ensure messaging is inclusive, clear, and appropriate for diverse audiences, including those with English as a second language.

Requirements

• Bachelor's degree in communications, marketing, journalism, public relations, or related field required. Four (4) or more years of relevant experience, or a combination of education, may substitute for degree requirements.
• Minimum of three (3) years' experience in communications, marketing, outreach, public relations and/or media required.
• Experience writing and creating digital content for healthcare, nonprofit, media, or corporate audiences preferred.
• Strong understanding of social media strategy and content development.
• Ability to use Microsoft Word, Excel, PowerPoint, Teams, and Outlook.
• Well-versed in video and audio editing software, website content management software such as Optimizely, and various social media tools/applications.

Preferred

• Experience with video production, photography, podcast production, social media content creation, and content management systems (CMS) preferred.
• Experience coordinating community outreach, provider engagement, events, or relationship-building activities preferred.
• Experience planning and coordinating events, presentations, community programs, and outreach initiatives.