Responsibilities

• Primarily responsible for the development and implementation of communications and marketing strategies for the City's Economic Development Corporation.
• Direct and develop the execution of marketing initiatives from concept to implementation, including digital, social media, advertising, and content marketing.
• Prepares press releases, announcements, and official communications related to business openings, expansions, investments, and EDC initiatives.
• In collaboration with City departments design an effective web presence which enhances the EDCs' abilities and offerings.
• Coordinates communications and marketing support for ribbon cuttings, groundbreakings, and EDC led events including: agendas, talking points, prepared remarks for EDC leadership and elected officials.
• Serves as a point of contact and liaison with media outlets for economic development related announcements and coverage.
• Develops promotional materials and content highlighting local businesses, development opportunities, and investment initiatives.
• Supports business outreach and retention efforts by creating professional communications and marketing tools.
• Research the latest web design technology and present new ideas for the effective use of the EDC's digital presence on the internet.
• Provide recommendations to increase web traffic based on daily, weekly, monthly reports.
• Responsible for the management of overall web presence on relevant and appropriate platforms.
• Responsible for the design and creation of announcement/marketing flyers
• Designs and/or improves designs of existing websites to positively represent the EDC
• Creates and implements strategy for collecting and archiving images and data for print and web media.
• Monitors and addresses EDC content on a daily basis or as needed for content issues and appropriateness.
• Ensures the City of San Juan and the EDC are represented in a positive light in all responses and/or posts representing the City of San Juan.
• Will perform other related duties as assigned.

Requirements

• Bachelor's degree in communications, marketing, journalism, public relations, or a related field, or a combination of education and experience equivalent to at least 5 years of professional experience in communications or marketing, preferably within government, economic development, or a related public sector environment.
• Strong writing and verbal communication skills required, including experience drafting press releases, talking points, and professional messaging.
• Ability to make independent decisions within established policies and procedures.
• Ability to maintain effective working relationships with city leadership, EDC board members, staff, business partners, and the general public.
• Must be computer literate and proficient in Microsoft Word, Excel, PowerPoint, WordPress, HTML5, CSS, and Adobe Creative Cloud Suite.
• Solid knowledge of website and marketing analytics tools (e.g., Google Analytics, NetInsight, Omniture, WebTrends, SEMRush, etc.)
• Requires excellent grammar, writing, organizational skills and ability to follow complex oral and written instructions.
• Must have a valid Texas driver's license with a satisfactory driving record.

Preferred

• Bilingual (English and Spanish).
• Experience in on-camera hosting, emceeing, or moderating public- facing events.
• Working knowledge of video production, including filming, basic editing, and content capture using professional or semi-professional camera equipment.
• Familiarity with visual storytelling to support economic development initiatives and business promotion.