Communications & Marketing Specialist

Auburn, AL (On-site)

Salary Not AvailableMid LevelFull time

Posted 1 day ago

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Job Summary

The role owns strategic marketing and communications initiatives for the Auburn University Libraries, developing content, coordinating campaigns, and evaluating impact across print and digital channels.

  • Leads content creation for newsletters, press releases, brochures, and digital platforms.
  • Manages design and production of promotional materials and maintains branding across channels.
  • Partners with AU OCM and external media, assesses campaign effectiveness, and supports library administration.

Job Description

Responsibilities

  • Develops and executes marketing and communication plans that promote the Libraries’ initiatives, services, programs and achievements. Writes and edits clear, engaging content for newsletters, press releases, brochures, signage, and digital platforms while maintaining a consistent tone and message.
  • Researches, designs, and produces content for internal and external publications, brochures, posters, newsletters, websites, presentations, fundraising materials, and broadcast media.
  • Designs and produces print and digital promotional materials, including flyers, postcards, posters, and multi-page publications such as the Annual Report and Impact Report. Responsibilities include content editing, layout design, printing coordination, photography, and copywriting.
  • Maintains the Libraries’ digital signage and social media channels with timely updates, creative campaigns, and promotional items aligned with institutional branding.
  • Coordinates and submits materials to journals, associations, and external media outlets, both proactively and in response to requests. Maintains organized files, databases, and electronic records.
  • Serves as the Libraries’ major contact with AU OCM and other communication personnel.
  • Assesses and evaluates the effectiveness of communications, public relations efforts, and marketing strategies supporting Library services.
  • Provides support to the administrative team and performs additional duties as assigned.

Requirements

  • Bachelor's degree in Journalism, Communications, Marketing or related field.
  • Bachelor's degree in Journalism, Communications, Marketing or related field and 2 years of experience in marketing and communications services to include print journalism.
  • Bachelor's degree in Journalism, Communications, Marketing or related field and 4 years of experience in marketing and communications services to include print journalism.
  • Substitutions Allowed for Experience: When a candidate has the required education, but lacks the required experience, they may normally apply additional appropriate education toward the experience requirement, at a rate of one (1) year relevant education per year of required experience.
  • Additional Application Requirements - Candidates must attach sample work demonstrating previous communications, design, or marketing experience.
  • Additional Application Requirements - Short‑listed candidates will be asked to prepare and deliver a presentation to Auburn University Libraries staff as part of the interview process.
Auburn University logo

Auburn University

Auburn University is a comprehensive land, space and sea grant research institution blending arts and applied sciences. The university continuously changes to accommodate today's needs, while still respecting the traditions and spirit of Auburn. As we grow and change, Auburn will always continue its tradition of excellence.The main campus had an enrollment during fall of 2017 of 29,776. Auburn University offers degrees in 15 schools and colleges at the undergraduate, graduate and professional levels.Auburn University is known not only for its academic excellence, but also for its impact on Alabama as well. A recent study determined Auburn had a nearly $4 billion economic impact on the state of Alabama, including a $1.5 billion impact on the economy and a $2.4 billion impact in "human capital." Auburn's Technical Assistance Center, a collaborative engineering and business outreach unit, performs hundreds of projects annually for state industry, generating millions of dollars in increased efficiencies and saving or creating hundreds of jobs statewide.

Auburn, Alabama, USA
11K employees (543 in marketing)

Traffic Signals

Monthly Visitors
2M
Monthly Google Ads Budget
$101.1K
Traffic Source Mix
Search
38.6%
Direct
49.5%
Referral
10.4%
Social
0.5%
Paid
0.9%

Headcount Trend

Current headcount: ~11.4K

Marketing Team

Marketing Team Size
393 (3% of company)
Median Career Experience
12 years
Median Tenure
6.5 years
Marketing Roles Posted (Last 30 Days)
10

Funding

Total Funding
$25.9M
Last Raise
$50K
Grant, 9 months ago

Funding History

  • Jun 2025
    Grant • $50K
  • Oct 2024
    Grant
  • Jun 2024
    Grant • $893.2K

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