Responsibilities

• Create communications products that engage stakeholder audiences, such as case studies, infographics, promotional materials, and briefing decks.
• Revise and provide content that delivers consistent key messages across appropriate channels, aligned to branding, messaging, and digital/social media strategies (news and impact stories, brochures, fact sheets, talking points, presentations, and web copy).
• Market capabilities to existing and potential users and help create, manage, and implement the product marketing strategy.
• Support the annual Product Marketing Strategy deliverable.
• Support change management by helping create and maintain a change management process, evaluating communication methods for process-improvement opportunities, and identifying and mitigating risks associated with proposed changes.
• Provide communications and marketing inputs to the Analysis of Alternatives report upon Government request.
• Participate in meetings to discuss and prioritize new communications activities and plans.
• Contribute to the Communications Plan and Communications Dashboard metrics.