Responsibilities

• Marketing & Enrollment
• Develop and execute strategic marketing initiatives that support enrollment growth and student retention.
• Partner with the Enrollment Team to attract prospective day and boarding families locally, nationally, and internationally.
• Manage digital marketing campaigns, email marketing, social media advertising, and enrollment communications.
• Track campaign performance and use data to improve results and inform future strategy.
• Oversee and manage part time Social Media & Visual Content Specialist to tell stories about daily life at Marshall School.
• Communications & Storytelling
• Serve as a steward of Marshall's brand, voice, and messaging.
• Create engaging content for print, digital, video, web, and social media platforms.
• Manage website content, newsletters, publications, and marketing collateral.

Requirements

• Bachelor's degree in Marketing, Communications, Journalism, Public Relations, or a related field preferred.
• Three to five years of relevant professional experience.
• Strong written, verbal, and interpersonal communication skills.
• Experience with digital marketing platforms, content management systems, AI generative tools, and marketing analytics.
• Experience with photography, videography, and multimedia storytelling preferred.
• Experience in education, independent schools, higher education, non-profit, or mission-driven organizations is a plus.
• Knowledge of crisis communications planning and response is desirable.
• Experience in internal communication with staff and families desired.
• Experience in managing MarCom budget, external vendors and partners
• Ability to occasionally work evenings and weekends in support of school events.

Preferred

• On-site preferred. Remote work will be considered.