Responsibilities

• Work hand-in-hand with the Director of Communications & Audience Development to develop and implement a comprehensive communications and marketing strategy to grow and engage AFAM’s audience via press, social media, and email marketing.
• Collaborate with colleagues in Curatorial, Learning & Engagement, Advancement, and other teams to develop ideas that will drive engagement with the Museum and support programming and development efforts.
• Support Director of Communications & Audience Development in managing media relationships, developing original story ideas, cultivating and pitching journalists and editors, and responding to media inquiries.
• Stay attuned to changes in the media landscape and aware of relevant opportunities to promote the Museum through listings, news stories, and reviews.
• Create compelling, on-brand organic and paid content for AFAM’s social media channels—including Instagram, TikTok, Facebook, and LinkedIn—with a strong emphasis on short-form video.
• Lead partnerships with content creators, influencers, and others to extend the reach and relevance of the Museum to new audiences.
• Work closely with the Museum Shop on a social media strategy to increase sales and support seasonal shopping initiatives.
• Regularly report digital engagement metrics and insights into actionable data and knowledge for staff.
• Develop and ensure regular distribution of the Museum’s email campaigns via Mailchimp to promote exhibitions, programs, institutional announcements, retail initiatives, and fundraising campaigns.
• Serve as the primary internal liaison for website updates, coordinating content changes across departments and managing the Museum’s content management system.
• Perform other duties and special projects as assigned in support of the Museum’s communications, marketing, and audience engagement goals.

Requirements

• Bachelor’s degree in a related field and 2-4 years of experience in a communications, public relations, marketing, or social media position.
• Background in media relations, content planning and creation, and storytelling across different platforms.
• Proficiency in video creation and editing for social media.
• Working knowledge of social media management and content planning platforms (e.g., Later Social), email marketing platforms (e.g., Mailchimp), and website content management systems.
• Familiarity with media relations, including drafting press releases, pitching stories to the media, and building relationships with journalists, is preferred.

Preferred

• Experience at a museum, non-profit, or within the commercial art world is a plus.
• Candidates with experience from luxury goods and consumer products are encouraged to apply.