Communications & Marketing Coordinator at YMCA of Greater Rochester | Rochester, NY | $21/hr – $24/hr

YMCA of Greater Rochester

Communications & Marketing Coordinator

Rochester, NY (On-site)

$21/hr – $24/hrEntry LevelFull time

Posted 6 weeks ago

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Job Summary

Own the YMCA creative voice across print and digital to drive engagement while preserving brand integrity for diverse communities.

Brand and messaging ownership across channels with a focus on audience resonance and action.
End-to-end project leadership from concept to delivery, including timelines and budgets.
Cross-team collaboration with the Experience Team to align campaigns with strategic priorities and events.

Job Description

Responsibilities

Collaborate in the development of creative concepts and messaging across print and digital platforms, ensuring all campaigns clearly reflect YMCA values and drive engagement with key audiences.
Apply a strong understanding of the YMCA brand, voice and community impact to create compelling, engaging materials that resonate and inspire action.
Ensure consistency in design, tone and messaging across all channels to maintain brand integrity and strengthen community recognition.
Partner closely with the Experience Team to align messaging, support strategic priorities and deliver a cohesive member and participant experience.
Serve as a trusted resource to Association staff.
Lead assigned projects from concept through execution, developing clear timelines, managing priorities and delivering within established deadlines and budgets.
Support and help coordinate YMCA events, ensuring strong promotional presence and alignment with overall engagement strategies.
Participate in required meetings and training opportunities to strengthen skills and stay aligned with organizational direction.
Contribute to a culture of collaboration, accountability and continuous improvement, taking on additional responsibilities as assigned.

Requirements

Associate’s degree required; bachelor’s degree in Graphic Design, Communications, Marketing or a related field preferred.
Strong attention to detail with the ability to think analytically and ensure accuracy in all work.
Creative thinker who generates innovative ideas while maintaining consistency and brand standards.
Excellent written and verbal communication skills, including strong active listening and the ability to tailor messaging to diverse audiences.
Demonstrated ability to assess situations, identify opportunities for improvement and take appropriate corrective action for self.
Collaborative team player with the ability to build relationships across teams, while also working independently and managing responsibilities with minimal supervision.
Strong time and project management skills, including the ability to manage multiple projects and competing priorities simultaneously.

Benefits

Free Family YMCA Membership

YMCA of Greater Rochester

The Y is in our community to give everyone an opportunity to learn, grow and thrive.Every day, we work side-by-side with our neighbors to make sure that everyone, regardless of age, income or background, has access to Y programs that make people healthy, confident and connected.

Rochester, New York, USA

691 employees

www.rochesterymca.org