Drive integrated public relations and brand storytelling across IPH brands to raise awareness and support product and campaign launches.

Responsibilities

• Develop and execute PR strategies that strengthen brand narratives and increase awareness across multiple IPH brands.
• Create compelling storylines that align with brand positioning, consumer insights, and cultural trends.
• Partner with creative, marketing, and cross‑functional teams to deliver integrated PR initiatives that support brand goals.
• Ensure all communications are consistent with broader corporate messaging and reputation strategy.
• Recommend strategies to differentiate each brand while maintaining alignment with IPH’s overarching brand framework.
• Drive proactive media outreach to secure high‑quality placements in consumer, lifestyle, business, and trade outlets.
• Develop pitch angles, lead pitch teams, and maintain strong relationships with reporters, editors, and influencers.
• Draft press releases, talking points, fact sheets, and briefing materials for brand milestones, product moments, or thought leadership opportunities.
• Monitor media coverage, trends, and competitive insights to optimize messaging and opportunities.
• Own daily media report and monthly trends report (provided by vendor).

Requirements

• Bachelor’s degree in Communications, Public Relations, Journalism, Marketing, or related field.
• 5+ years of experience in brand communications, consumer PR, or integrated communications roles.
• Proven success pitching media and securing meaningful coverage across consumer, lifestyle, and business outlets.
• Exceptional writing, editing, and storytelling skills with the ability to turn data and insights into compelling narratives.
• Strong project management skills with experience managing multiple brands, projects, and stakeholders at once.
• Comfortable working in a fast‑paced environment and adapting to shifting priorities.
• Collaborative team player with strong interpersonal skills.

Preferred

• Experience working with or within agency environments is a plus.