Responsibilities

• Content creation: As chief content creator, develop an annual content calendar and plan in collaboration with the chief advancement officer. Draft and produce monthly newsletter, website posts, and other vehicles to highlight organizational impact and promote HOPe to a variety of audiences
• Digital & Social Media: Manage all social media platforms, including Facebook, Instagram, and LinkedIn, as well as the HOPe website. Design and implement platform-specific growth strategies and content plans to increase engagement and follower retention.
• Campaign Management: Contribute to the strategic design and execution of marketing campaigns that support annual giving, Giving Tuesday, and other fundraising efforts. Execute and project manage campaign timelines from conception to completion.
• Event support: Develop comprehensive promotional plans and timelines or advancement events. Create promotional materials and event collateral, as well as provide on-site support for advancement events and programs.
• Brand management: Serve as enforcer and educator of brand standards across the organization, ensuring all departments are aligned with HOPe’s messaging strategy.
• Communications strategy : With the chief advancement officer, map out target audience personas to ensure tailored messaging across demographics. Lead regular editorial planning meetings to brainstorm stories and align communications with organizational milestones.
• Analytics: Track and report on key performance indicators to measure engagement and optimize future outreach; analyze trends to provide actionable recommendations and plan future outreach strategies.
• Occasional night or weekend work will be required to support Advancement events and meetings