Responsibilities

• Own day-to-day HubSpot data quality, contact management, deal tracking, tasks, lists, segmentation, and reporting support.
• Maintain clean, accurate records for prospects, clients, referral partners, COIs, and opportunities.
• Track follow-up tasks, next steps, meeting outcomes, campaign activity, and pipeline stage progression.
• Prepare recurring pipeline, outreach, referral, and campaign activity reports for leadership.
• Identify stale opportunities, missing follow-ups, incomplete records, duplicate records, and process gaps.
• Recommend improvements to HubSpot structure, workflows, dashboards, lists, reporting, and data hygiene.
• Contribute to Waypost's marketing strategy by helping organize campaign priorities, content themes, buyer segments, outreach cadences, newsletter topics, LinkedIn plans, website updates, digital marketing activity, and account-based marketing initiatives.
• Bring practical recommendations to leadership on messaging, target audiences, campaign structure, content repurposing, digital channels, and ways to improve engagement with Waypost's ideal client profile.
• Translate business development priorities into a manageable marketing calendar, content plan, outreach plan, digital marketing plan, and campaign execution rhythm.
• Review campaign activity and practical performance signals to identify what appears to be working, what is not working, and where Waypost should adjust messaging, cadence, targeting, or channel activity.

Requirements

• 5+ years of experience in B2B marketing operations, commercial operations, sales operations, growth marketing, business development support, or a related role.
• Hands-on experience with CRM systems; HubSpot experience strongly preferred.
• Experience supporting LinkedIn posting, email marketing, newsletters, outreach campaigns, content calendars, campaign operations, account-based marketing, or digital marketing activity.
• Strong writing, editing, proofreading, and message-polishing skills.
• Ability to contribute ideas and recommendations on marketing strategy, campaign planning, messaging, LinkedIn execution, ABM structure, website content, content cadence, and sales/marketing process improvement.
• Strong organization, follow-through, and attention to detail across prospects, campaigns, meetings, and internal stakeholders.
• Comfortable researching companies, contacts, industries, executives, and business context.
• Ability to manage hands-on commercial execution details while also thinking critically about how to improve the broader growth system.
• Comfortable using AI tools for practical productivity use cases such as drafting, summarization, research, workflow documentation, and content repurposing.
• Strong proficiency with Microsoft 365, including Outlook, Word, PowerPoint, Excel, Teams, and SharePoint/OneDrive.
• Ability to work independently in a small, entrepreneurial professional services firm.
• Professional judgment and discretion when handling client, prospect, and internal business information.
• Twin Cities based, with ability to work in office at least three days per week.
• Candidates must have prior authorization to work in the United States and be willing to complete a background check.

Preferred

• Experience with LinkedIn Sales Navigator, Apollo.io, HubSpot sequences, HubSpot lists, HubSpot reporting, or similar sales/marketing tools.
• Experience supporting or helping design account-based marketing, targeted outbound campaigns, executive visibility programs, or B2B thought-leadership distribution.
• Experience with WordPress or another content management system, including making minor website updates, posting approved content, and coordinating website content changes.
• Experience in consulting, professional services, manufacturing, distribution, supply chain, operations, private equity, or other B2B environments.
• Experience coordinating proposals, SOWs, sales enablement materials, or client-facing documents.
• Basic familiarity with supply chain, operations, ERP systems, procurement, inventory, warehousing, logistics, or operational improvement concepts.
• Experience using AI tools to improve content operations, marketing workflows, research, or internal process efficiency.
• Demonstrated ability to move beyond task execution and contribute to practical marketing strategy, campaign planning, and commercial process improvement.

Benefits

• Benefits: 401(k) 401(k) matching Health insurance Paid time off