Responsibilities

• Own end-to-end execution of marketing campaigns, ensuring alignment with retention goals, commercial priorities, and budget constraints
• Support the setup, QA, and deployment of automated customer journeys, ensuring accuracy, quality and compliance
• Resolve campaign-level technical issues (e.g. deep linking, rendering, personalization logic, UX defects) to minimize operational, regulatory and business risk
• Manage promotional budgets with precision, tracking spend, monitoring trends, and escalating risks or variances as needed
• Analyze campaign performance data to uncover growth opportunities and influence future retention strategy
• Identify and implement innovative lifecycle tactics to increase engagement, improve retention, and enhance perceived customer value
• Work cross-functionally with creative and brand to develop high-impact campaign assets that drive customer engagement, excitement, and brand awareness
• Develop deep expertise in marketing technology and data tools (e.g., campaign platforms like Braze, XP & HighTouch, analytics workflows, data warehouse), improving execution efficiency and scalability
• Contribute to a high-performing team culture by supporting teammates, sharing knowledge, and stepping in as needed to ensure team success
• In addition to the specific responsibilities outlined above, employees may be required to perform other such duties as assigned by the Company.

Requirements

• Minimum of 2+ years of experience in Customer Marketing or similar roles, with the ability to manage complex campaigns from conception to execution
• Bachelor’s degree required
• Top-notch organizational and project management skills to handle concurrent initiatives and deadlines
• Strong marketing mindset with a deep understanding of business levers and performance drivers
• Comfort with data and insights to measure campaign success and track budgets
• Understanding of marketing platforms, Email Service Providers (preferably Braze, Movable Ink, XP), and Customer Data Platform Technologies (e.g. Segment, HighTouch)
• Strong communication skills with the ability to present insights clearly and effectively
• Has a positive attitude and loves being a team player
• Familiarity with design tools like photoshop is a plus
• Passion for the gaming industry, and racing specifically, a plus

Benefits

• We offer amazing benefits above and beyond the basics. We have an array of health plans to choose from (some as low as $0 per paycheck) that include programs for fertility and family planning, mental health support, and fitness benefits.
• We offer generous paid time off (PTO & sick leave), annual bonus and long-term incentive opportunities (based on performance), 401k with up to a 5% match, commuter benefits, pet insurance, and more - check out all our benefits here: FanDuel Total Rewards . *Benefits differ across location, role, and level.
• FanDuel is an equal opportunities employer and we believe, as one of our principles states, “We are One Team!”. As such, we are committed to equal employment opportunity regardless of race, color, ethnicity, ancestry, religion, creed, sex, national origin, sexual orientation, age, citizenship status, marital status, disability, gender identity, gender expression, veteran status, or any other characteristic protected by state, local or federal law. We believe FanDuel is strongest and best able to compete if all employees feel valued, respected, and included.
• FanDuel is committed to providing reasonable accommodations for qualified individuals with disabilities. If you have a disability and need a workplace accommodation or adjustment during the application and hiring process, including support for the interview or onboarding process, please email Benefits@fanduel.com .