Responsibilities

• The Marketing Associate supports integrated marketing strategy, planning, cross-functional management, and omnichannel execution across channels.
• Lead campaign planning and initiatives to grow sales, with focus on DTC and retail execution.
• Develop omnichannel strategy, audience targeting, messaging, and KPIs with Marketing Manager.
• Own promotional timelines and present quarterly approaches to leadership.
• Guide catalog strategy and execution, including SKU selection and seasonal drops.
• Oversee day-to-day channel execution, monitor performance, and adjust plans to hit targets.
• Collaborate with Analytics to set forecasts and with Ecom/Retail to run promotions flawlessly.
• Work with Creative and leadership to deliver catalogs on time; coordinate with external agencies as needed.

Requirements

• 1 - 3+ years of multi-channel Retail or Consumer Products marketing experience.
• Integrated marketing experience across paid media and owned channels, including e-commerce, retail stores, email, social, and print.
• Excellent written/verbal, time management, and quantitative skills.
• Ability to independently build compelling marketing presentations with strong PowerPoint and Excel.

Benefits

• The pay range is indicative of projected hiring range, however base pay will be determined based on a candidate’s work location, skills and experience. Mattel offers competitive total pay programs, comprehensive benefits, and resources to help empower a culture where every employee can reach their full potential.