Responsibilities

• Partner with the internal Paid Media team and external partners (including LinkedIn) to design and execute paid social media strategies that align with business objectives and deliver measurable impact across global markets.
• Lead the planning, execution, and optimization of LinkedIn campaigns, leveraging LinkedIn Ads Manager, Sprinklr, or similar social media management tools to drive performance and innovation in paid social initiatives.
• Integrate data-driven approaches into campaign measurement plans, supporting test-and-learn initiatives that advance both line-of-business and enterprise learning agendas.
• Manage end-to-end campaign reporting, providing actionable insights and recommendations based on data analysis and aligned with strategic priorities.
• Oversee media budgets and support billing and finance processes, ensuring accuracy, compliance, and effective resource allocation.
• Manage and lead a team of three, comprised of associate/VP-level employees.
• Lead, develop, and execute comprehensive paid social campaigns to support all Global Commercial Banking, Global Corporate Banking, and Global Investment Banking initiatives.
• Work with the marketing team and social media partners (such as LinkedIn), as well as other social teams within JPMorgan Chase.
• Collaborate with all stakeholders within marketing and communications to determine campaign goals and set target key performance indicators, providing strategy, advice, and effective solutions to launch social media campaigns.
• Manage internal and external vendors in the development and execution of paid social campaigns.
• Collaborate with key partners across controls, legal, and compliance to protect the firm and employees by adhering to regulatory and line-of-business requirements.

Requirements

• Bachelor’s degree in a related field
• 8+ years in a digital media role in B2B for large companies with multiple brands and/or lines of business
• Experience managing high-functioning teams
• Knowledge of LinkedIn and its capabilities/tools
• Experience managing social media marketing programs
• Experience buying and managing paid social media campaigns
• Ability to influence, use sound judgment, make informed decisions/recommendations, and earn trust from multiple stakeholders
• Strong project management skills, including time management, organization, planning, and follow-up
• Critical thinker and team player with a positive, can-do attitude; must be comfortable with continuously changing opportunities and priorities
• Advanced skills in Excel and PowerPoint, as well as social media analytics (understanding measurement, benchmarks, and campaign reporting)
• Enthusiastic team player who can work closely with senior stakeholders across several departments, including banking, research, compliance, legal, technology, communications, marketing, and risk

Preferred

• Knowledge of LinkedIn Ads Manager/Business Manager
• Knowledge of Sprinklr for paid campaign execution

Benefits

• competitive total rewards package including base salary determined based on the role, experience, skill set and location
• Those in eligible roles may receive commission-based pay and/or discretionary incentive compensation, paid in the form of cash and/or forfeitable equity
• a range of benefits and programs to meet employee needs, based on eligibility
• comprehensive health care coverage, on-site health and wellness centers, a retirement savings plan, backup childcare, tuition reimbursement, mental health support, financial coaching and more