Commercial Analytics Senior Manager - Retention Marketing Strategy at FanDuel | New York, USA | $138K/yr – $173K/yr

FanDuel

Commercial Analytics Senior Manager - Retention Marketing Strategy

New York, USA (Hybrid)

$138K/yr – $173K/yrSenior Level6+ years expFull time

Posted 3 months ago

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Job Summary

Drive data analytics for marketing performance at FanDuel, leading analytics initiatives and cross-functional insights to optimize strategies.

Must-have: 6+ years in analytics with SQL proficiency.
Standout: Experience leading analytics initiatives across marketing and product.
Experience with data visualization tools like Tableau preferred.

Job Description

Responsibilities

Performance Analysis & Insights: Conduct in-depth performance analysis to identify emerging trends, customer needs and opportunities areas. Use this information to make data-driven recommendations for improving marketing strategies.
Marketing Insights & Reporting: Establish key performance indicators (KPIs) to track the effectiveness of marketing strategies. Regularly report on performance, identify areas for improvement, and propose adjustments as needed.
Automation: Provide support for CRM target selections via automated tools and proactively identify opportunities to streamline and automate manual processes.
Cross-Functional Collaboration: Partner with marketing, commercial and analytics teams to ensure appropriate prioritization and seamless execution of strategies. Provide strategic guidance and insights to all stakeholders to support the growth of the business.
Project Management: Lead and manage key analytics initiatives from inception to completion, ensuring timely and efficient execution of projects.

Requirements

Bachelors Degree in a highly numerate major (Math, Stats, Econ, etc.) or relevant experience in data and/or business analysis
6+ years of relevant work experience in an analytical, technical or commercial field preferred with 2+ years of management experience
Proficiency in SQL and Excel required
Knowledge of statistical modeling, A/B testing, and experimental design
Demonstrated experience using data visualization software to convey analysis in an easy to digest format. Preferred experience working with Tableau for data visualization
Strong verbal and written communication skills - demonstrable track record of influencing up, down and across organizations
Dont check all the boxes? Thats okay! We encourage you to still apply if you feel like you possess an adjacent skillet and are interested in learning more about this position.

Preferred

Knowledge of sports and/or experience working within a heavily regulated industry is a plus
Preferred experience working with Tableau for data visualization

Benefits

We offer amazing benefits above and beyond the basics. We have an array of health plans to choose from (some as low as $0 per paycheck) that include programs for fertility and family planning, mental health support, and fitness benefits.
We offer generous paid time off (PTO & sick leave), annual bonus and long-term incentive opportunities (based on performance), 401k with up to a 5% match, commuter benefits, pet insurance, and more - check out all our benefits here: FanDuel Total Rewards . *Benefits differ across location, role, and level.
FanDuel is an equal opportunities employer and we believe, as one of our principles states, “We are One Team!”. As such, we are committed to equal employment opportunity regardless of race, color, ethnicity, ancestry, religion, creed, sex, national origin, sexual orientation, age, citizenship status, marital status, disability, gender identity, gender expression, veteran status, or any other characteristic protected by state, local or federal law. We believe FanDuel is strongest and best able to compete if all employees feel valued, respected, and included.
FanDuel is committed to providing reasonable accommodations for qualified individuals with disabilities. If you have a disability and need a workplace accommodation or adjustment during the application and hiring process, including support for the interview or onboarding process, please email Benefits@fanduel.com .

FanDuel

4.0 Glassdoor

FanDuel Group is an innovative sports-tech entertainment company that is changing the way consumers engage with their favorite sports, teams, and leagues. The premier gaming destination in the North America, FanDuel Group consists of a portfolio of leading brands across gaming, sports betting, daily fantasy sports, advance-deposit wagering, and TV/media, including FanDuel, Stardust Casino and TVG. The company is based in New York with US offices in Los Angeles, Atlanta, and Jersey City, as well as global offices in Canada and Scotland. The company’s affiliates have offices worldwide, including in Ireland, Portugal, Romania, and Australia. FanDuel Group is a subsidiary of Flutter Entertainment, the world's largest sports betting and gaming operator with a portfolio of globally recognized brands and traded on the New York Stock Exchange (NYSE: FLUT). Learn more about what we do at: https://www.fanduel.com/about https://twitter.com/FanDuel https://twitter.com/FDsportsbook https://twitter.com/FanDuelCasino https://www.facebook.com/fanduel/ https://www.instagram.com/fanduel/ https://instagram.com/FDsportsbook/ https://www.youtube.com/FanDuel

Founded in 2009

New York, NY, US

3.9K employees (498 in marketing)

www.fanduel.careers

72% recommend to a friend

83% CEO approval