Commerce Retail Media Lead

Boston, MA (On-site)

Salary Not AvailableSenior LevelFull time

Posted 3 months ago

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Job Summary

Lead end-to-end retail media strategy across multiple accounts to drive revenue growth and ROAS across channels.

  • Own multi-channel plans and translate objectives into measurable outcomes. Must-have: cross-funnel optimization with budget planning.
  • Standout: cross-functional leadership and testing of beta formats to unlock impact.

Job Description

Responsibilities

  • Lead end-to-end retail media strategy across multiple accounts, translating business objectives into full-funnel media plans that drive measurable outcomes (e.g., revenue growth, ROAS efficiency, new-to-brand acquisition).
  • Direct execution of high-budget search and display programs across retail platforms, ensuring precise pacing, advanced audience targeting, and seamless creative deployment to maximize performance and minimize waste.
  • Coach and guide junior team members on campaign architecture, QA rigor, and forecasting methodologies; elevate team output quality and build scalable best practices across accounts.
  • Own senior client relationships by leading strategic media discussions and delivering clear, insight-driven performance narratives that influence investment decisions and long-term growth planning.
  • Collaborate with platform representatives to identify, test, and scale beta opportunities and emerging ad formats; design structured experiments to validate impact and unlock competitive advantages.
  • Partner cross-functionally with Retail Operations to align media investments with inventory levels, pricing strategies, and PDP optimization—ensuring media efficiency and conversion readiness across the customer journey.

Requirements

  • Proven experience leading the end-to-end development and execution of multi-channel retail media strategies, connecting upper- and lower-funnel tactics to drive measurable business outcomes (e.g., revenue growth, ROAS, new-to-brand acquisition).
  • Hands-on ownership of campaign optimization across retail platforms, with a track record of refining audience targeting and bid strategies to improve efficiency and scale performance.
  • Demonstrated responsibility for budget planning and allocation across campaigns or accounts, including forecasting, pacing oversight, and reallocating investments based on performance insights.
  • Experience leveraging Amazon Marketing Cloud (AMC) or similar advanced analytics tools to uncover insights (e.g., path-to-conversion, audience behavior) and translate them into actionable media strategies.
  • History of working cross-functionally with internal teams (analytics, creative, retail operations) and external partners, ensuring alignment between media strategy and broader business goals.
  • Exposure to beta programs, new ad formats, or platform innovations, with experience testing, evaluating performance, and scaling successful initiatives into ongoing campaign strategy.

Benefits

  • Professional Development : Take advantage of our learning and development programs, mentorship opportunities, and career advancement support.
  • Generous Time Off : Enjoy generous paid time off and holiday allowances to recharge and spend time with loved ones.
  • Parental Leave : We provide paid parental leave to support your family during important life events.
  • Retirement & Pension Plans : Plan for your future with competitive retirement or pension programs, including contribution matching.
  • Fertility and Family Support : Access fertility benefits for all team members and their spouses.
  • Healthcare : Coverage and support for everyday medical expenses and routine care, tailored by geography.
  • Pet Insurance : Protect your pet's health and your finances.
  • Lifestyle Spending Accounts : Enjoy 100% company-funded accounts to promote healthy habits and well-being.
  • Commuter Benefits : Access support for travel and commuting needs, where available.
  • Annual Bonus : All employees are eligible for an annual bonus.
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PMG

3.5 Glassdoor

PMG is a global independent marketing services and technology company that seeks to inspire people and brands that anything is possible. Driven by shared success, PMG brings together business strategy and transformation, creative, media, and insights, all powered by our proprietary marketing operating system, Alli.With 11 office hubs worldwide, including in Dallas, Austin, Dusseldorf, London, Brighton, and New York, our team is made up of 900 employees globally, and our work for brands like Apple, Nike, CKE Restaurants, Dropbox, Experian, Intuit TurboTax, Kohler, Sephora, Travelex, and Whole Foods has received top industry recognitions including Cannes Lions and Adweek Media Plan of the Year.PMG has grown through commitments to continuous improvement, business integrity, and cultivating dynamic relationships. We're proud to have been named Agency of the Year multiple times by Digiday, MediaPost, Adweek, Campaign US, and Ad Age; rank among Fast Company’s Best Workplaces for Innovators; and be the only company named to Ad Age’s Best Places to Work ten years in a row.

Founded in 2010
Dallas, Texas, USA
1.5K employees (304 in marketing)
59% recommend to a friend
82% CEO approval

Traffic Signals

Monthly Visitors
41.4K
Monthly Google Ads Budget
$7.4K
Traffic Source Mix
Search
38%
Direct
48.8%
Referral
9.4%
Social
2.6%
Paid
1.1%

Headcount Trend

Current headcount: ~1.6K

Marketing Team

Marketing Team Size
253 (16% of company)
Median Career Experience
9 years
Median Tenure
4.6 years

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