Responsibilities

• Lead development of commerce media strategies and tactical plans across retailer platforms including Walmart Connect, Target Roundel, Instacart, Kroger Precision Marketing, and other retail and shopper media networks
• Translate client business goals into full-funnel media strategies, audience targeting approaches, channel recommendations, and investment allocations Build integrated commerce media plans that connect retail media, paid search, programmatic, and social commerce efforts
• Identify target audiences using retailer and shopper data to inform planning decisions
• Oversee campaign setup, launch, pacing, optimization, and budget management to ensure delivery against client goals
• Support hands-on campaign management across retail media and shopper marketing platforms as needed
• Partner with vendors, platforms, and internal teams to ensure accurate implementation and smooth execution
• Build and maintain reporting dashboards, campaign recaps, and performance summaries
• Serve as a day-to-day client contact across assigned accounts
• Lead regular client meetings, status calls, and performance reviews
• Translate campaign results into clear, actionable insights and recommendations

Requirements

• 4–6+ years of experience in media planning, digital media, retail media, shopper marketing, or commerce media
• Hands-on experience with retail media platforms such as Amazon Ads, Walmart Connect, Target Roundel, Instacart, Kroger Precision Marketing, and/or other commerce media platforms
• Familiarity with commerce media KPIs including ROAS, sales lift, CPC, conversion rate, new-to-brand customers, and attribution methodologies
• Experience managing campaigns across paid search, retail media, programmatic, and/or paid social channels
• Comfortable leading client conversations, presenting performance results, and translating data into actionable recommendations
• Previous experience mentoring or managing junior team members preferred
• Ability to manage multiple priorities in a fast-paced environment
• Previous agency experience preferred
• Background in CPG, retail, or commerce-driven brands strongly preferred

Preferred

• Previous experience mentoring or managing junior team members preferred
• Previous agency experience preferred
• Background in CPG, retail, or commerce-driven brands strongly preferred