Responsibilities

• Manages targeting and implementation across multiple online and offline channels within one or more functional specialties
• Educate marketing partners on new toolsets and help develop and implement best-in-class customer centric campaign strategies
• Provide insight driven recommendations to optimize strategies and enhance operational process components
• Lead strategic client engagements and drive revenue growth for the business
• Own advertiser engagement, shaping go-to-market strategy, and establishing Citi as a credible commerce media partner
• Direct Oversight of List Processing Vendor team to support successful campaign execution

Requirements

• 6-10 years of experience in a digital or database marketing role
• 6-10 years of strategic business analysis; aptitude in displaying and communicating data analysis within a CRM focused environment
• SQL required; SAS experience is a plus
• Bachelor’s degree in Business, Marketing, or related field; Master’s degree preferred

Preferred

• SAS experience is a plus
• Master’s degree preferred
• experience leading large-scale programmatic media teams

Benefits

• medical, dental & vision coverage
• 401(k)
• life, accident, and disability insurance
• wellness programs
• paid time off packages, including planned time off (vacation)
• unplanned time off (sick leave)
• paid holidays