Responsibilities

• Serving as a primary contact for day-to-day clients
• Spearheading the development of search strategies and analyses for clients (e.g., keyword recommendation, day-parting, timing/scheduling strategy)
• Oversee Sr Analysts and Analysts and ensure daily search campaign monitoring, optimization, reporting and testing
• Establishing and driving paid shopper marketing best practices to assimilate across tactics and activations
• Maintaining a level of quality assurance and accountability for delivering campaigns and executions with precision
• Write and deliver media strategies, and overseeing the translation of these strategies into final media recommendations
• Ensuring that media deliverables meet and align with client goals and objectives
• Lead retailer and vendor RFPs, with attention to audience targeting strategy and use of best practices
• Overseeing performance forecasts, budget allocations and providing data-based rationale for these recommendations
• Prioritize teamwork and delegating responsibilities

Requirements

• A four-year degree and 5 to 7 years of digital media experience, 4+ years of SEM/e-Commerce/Shopper Marketing experience
• Oversee Sr Analysts and Analysts and ensure daily search campaign monitoring, optimization, reporting and testing
• Strong familiarity with the digital environment and a clear understanding of media planning and buying process Retailer priority is Amazon. Platforms: SKAI or Pacvue experience preferred
• Keen attention to detail and an analytical approach to achieving objectives
• Solid quantitative and research skills, and proven data interpretation capability
• Fluency with Microsoft Office (Word, PowerPoint, Excel).
• Excellent client presence and ability to lead discussions with internal and external leadership
• Strong ability to understand client objectives and how they translate into search and media strategies
• Excellent communication and writing skills—you’re poised, precise, and above all, kind when relating to others
• Willingness to travel as needed – you’re open to new places, new faces and new ideas

Preferred

• Familiarity with prompt-based interaction and commonly used generative AI tools (e.g., ChatGPT, Google Gemini, DALL·E, Midjourney) is a plus, especially for tasks like ideation, research, or content generation
• Prior experience managing direct report(s) preferred

Benefits

• The Power of One starts with our people! To do powerful things, we offer powerful resources.
• Our best-in-class wellness and benefits offerings include:Paid Family Care for parents and caregivers for 12 weeks or moreMonetary assistance and support for Adoption, Surrogacy and FertilityMonetary assistance and support for pet adoptionEmployee Assistance Programs and Health/Wellness/Comfort reimbursements to help you invest in your future and work/life balanceTuition AssistancePaid time off that includes Flexible Time off Vacation, Annual Sick Days, Volunteer Days, Holiday and Identity days, and moreMatching Gifts programsFlexible working arrangements'Work Your World’ Program encouraging employees to work from anywhere Publicis Groupe has an office for up to 6 weeks a year (based upon eligibility)Business Resource Groups that support multiple affinities and alliances