College Marketing Representative, Boston - The Orchard

Boston, MA (On-site)

Salary Not AvailableIntern/New Grad2+ years expPart time

Posted 4 months ago

Job Summary

Drive campus-based artist promotion through targeted influencer relations, events, and social media engagement.

  • Must-have: Undergraduate in Boston with 2+ years left and 20 hours/week availability.
  • Standout: Lead listening events and campus activations to support artists.

Job Description

Responsibilities

  • Organically create awareness of The Orchard’s artists by cultivating authentic relationships with key campus and local influencers including college radio, student organizations, newspapers, and community media to unlock opportunities for reviews, radio plays, interviews, and standout exposure.
  • Maintain a local social media presence that promotes the artists you’ll be working with, utilizing a mix of digital assets that are supplied to you and creating your own content to support The Orchard’s artists
  • Implement in-person marketing initiatives at record stores, lifestyle shops, and on campus
  • Research appropriate online sites, forums, and networks for the key 18-24yr old demographic for each artist
  • Research & attend local and campus events that will best facilitate the promotion of our artists
  • Attend our artists' shows to hand out promotional tools and get feedback from fans
  • Submit a detailed report on your marketing successes and initiatives for each campaign you run
  • In this role, you’ll lead listening events, organize campus activations, and create social media content that directly supports our artists

Requirements

  • You are an Undergraduate Student currently enrolled in a 4 year university in Boston with a minimum of 2 years left prior to graduation
  • You are able to manage your own hours and be accountable for the work assigned to you
  • You have a passion for music, an understanding of how your peers discover and consume music, and a deep interest in music business & marketing
  • You have an understanding of social media marketing, you stay current on trends, and you have an active presence creating content on TikTok, Instagram, X, and YouTube
  • You have availability of 20 hours per week
  • You’re well-written, well-spoken, a team player, and an excellent communicator
  • You have transportation methods and live within 30 minutes of Boston
  • You have a flexible schedule for team conference calls and tour coverage

Benefits

  • You’ll join an inclusive, collaborative, and global community where you have the opportunity to fuel the creative journey.
  • A modern office environment designed to foster productivity, creativity, and teamwork
  • Opportunities to connect with our valuable resources, such as our Counsel of Equity & Progressive Action (CEPA). A group created by a group of our employees tasked with developing and implementing innovative solutions to advance a globally shared goal of ensuring fair and inclusive spaces for all
  • An attractive and comprehensive benefits package including medical, dental, vision, life & disability coverage, and 401K + employer matching
  • Voluntary benefits like company-paid identity theft protection and resources for pets, mental health and meditation resources, industry-leading fertility coverage, fully paid leave for childbirth or bonding, fully paid leave for caregivers, programs for loved ones with developmental disabilities and neurodiversity, subsidized back-up child and elder care, and reimbursement for adoption, surrogacy, tuition, and student loans
  • We invest in your professional growth & development
  • Time off for a winter recess
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The Orchard

4.0 Glassdoor

The Orchard is a full-service music distribution company operating in 47 cities worldwide. The Orchard's comprehensive artist & label services offering harnesses innovative technology, transparent data analysis, and expertise to reach fans and grow audiences. Offerings include digital and physical sales and marketing, advertising, brand partnerships, rights management, video monetization, collaborator splits and royalty accounting, publishing administration, neighboring rights, and more. Championed by an exceptional community of music lovers and experts, The Orchard empowers creators and entrepreneurs to grow and adapt in the dynamic, global industry. For further information, visit www.theorchard.com.

Founded in 1997
New York, New York, USA
1.1K employees (391 in marketing)
73% recommend to a friend
81% CEO approval

Marketing Team

Marketing Team Size
173 (16% of company)

Traffic Signals

Monthly Visitors
380.1K
Traffic Source Mix
Search
32.7%
Direct
57.6%
Referral
5.7%
Social
3%
Paid
0.9%

Headcount Trend

Current headcount: ~1.1K

Recent News

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College Marketing Representative, Boston - The Orchard

The Orchard · Boston, MA · On-site