Responsibilities

• Develop the fintech subsidiary's brand strategy and U.S. market entry plan.
• Participate in the subsidiary's establishment, business planning, and management team building.
• Establish the company's brand positioning, market image, and communication standards.
• Research the U.S. fintech, enterprise payment, and treasury management markets.
• Develop digital marketing, content marketing, public relations, and customer growth plans.
• Expand the customer base of enterprises, financial institutions, and business partners.
• Responsible for new product launches, customer acquisition, and marketing activities.
• Manage marketing budgets and external advertising, public relations, and brand partnerships.
• Establish a marketing data analytics system to track customer acquisition costs, conversion rates, and ROI.
• Ensure all marketing materials undergo legal and compliance review and do not contain misleading financial claims.

Requirements

• Bachelor's degree or above in Marketing, Finance, Business Administration, or a related field.
• 8+ years of marketing experience, including at least 3 years as a senior marketing executive or department head.
• Experience in Fintech, Payments, Banking, Investment Management, or Corporate Financial Services.
• Familiarity with the U.S. financial services market and related marketing compliance requirements.
• Experience building a brand, marketing team, or new business unit from scratch.
• Skills in B2B customer development, digital marketing, and partner management.
• Excellent leadership, communication, budget management, and data analytics skills.
• Ability to conduct professional business communication in English; Chinese proficiency is preferred.
• Able to travel as needed for business purposes.
• Must have legal work authorization in the United States.

Benefits

• Medical, dental, and vision insurance.
• 401(k) retirement savings plan with company matching.
• Paid annual leave, sick leave, and statutory holidays.
• Paid parental leave.
• Mobile phone, communication, and business travel allowances.
• Professional training and industry conference support.
• Flexible or hybrid work arrangements.
• Opportunities to advance to higher management positions as the subsidiary grows.