CMI Senior Manager Skin Cleansing Demand Generation

Hoboken, NJ (On-site)

$114K/yr – $171K/yrSenior Level10+ years expFull time

Posted 2 weeks ago

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Job Summary

Own the US Skin Cleansing CMI agenda from social-first demand generation to category foresights, leading cross-functional collaboration and driving innovative, measurable campaigns for brands like Dove, Dove Men, and Olly.

Job Description

Responsibilities

  • Lead Unmissable Brand Superiority for Skin Cleansing brands.
  • Innovation Insights & Testing: Horizon 1 Innovation on Dove & Dove Men, E2E on Olly Skin Cleansing.
  • Deploy/ Creation, Testing and Measurement, including digital, social, POSM excellence: Engagement (including Social First Demand Generation) on key cleansing brands Dove, Dove Men, Olly, emerging brands.
  • Lead the agenda for Social First Demand Generation for Skin Cleansing US – from social listening to driving improved creative quality to measurement of impact.
  • Skin Cleansing Category Strategic Foresights: Emerging behaviors, changing/ evolving consumer needs, thought leadership/ future of demand generation marketing for US.
  • Role reports into the CMI Head of Dove Skin Cleansing and Masterbrand, who is also the CMI Head of Skin Cleansing US vertical lead; this role is second-in-command for the US Skin Cleansing CMI and will be part of key leadership team forums - requiring high levels of leadership and ownership.
  • You will interact with many different business partners (cross-brands, cross-functional, local-global, internal and external) in a fast-paced, dynamic, inclusive and fun team culture. So, you’ll be exposed to, learn from, and contribute to a breadth and a depth of marketing and research aspects while working in this role.

Requirements

  • Undergraduate degree required. Advanced degree in Marketing, Marketing Research, Analytics, Data Science, Statistics, Economics or Business is welcomed.
  • Demonstrated high performance, 10+ years of relevant consumer research experience (such as data analytics, custom research, social platform research and analytics, consulting, retail, or marketing). CPG experience is preferred.
  • Experience in in-market performance data analytics (sales, purchase/usage panel, pricing, distribution, etc.) is a must – both scanning and panel data sources. Experience in brand equity/health area, custom quantitative and qualitative research in addition is preferred.
  • Management experience is required – responsibility for leading and growing direct report.
  • Strong inter-personal communication skills to work effectively in a high-speed, dynamic work environment with a large number of different business partners and stakeholders. Comfortable speaking up to land your perspectives.
  • Curious. Go beyond “do what was asked for” to “proactively look for solutions and opportunities”. You will be a critical part of the business team, not an order-taker or internal supplier.
  • Have a positive and can-do attitude even when facing challenging situations, and have fun!

Benefits

  • health insurance (including prescription drug, dental, and vision coverage)
  • retirement savings benefits
  • life insurance and disability benefits
  • parental leave
  • sick leave
  • paid vacation and holidays
  • access to numerous voluntary benefits
  • Any coverages for health insurance and retirement benefits will be in accordance with the terms and conditions of the applicable plans and associated governing plan documents.
Unilever logo

Unilever

Every day, 3.4 billion people around the world enjoy our products - from ground-breaking brands like Hellmann's, Domestos, Dove and Rexona (to name just a few). Our brands lead the way - innovating in their fields, delighting their consumers and powering our business forward. And it is our people who make everything happen. Our bright and curious people who imagine and create the future - diverse, passionate and ambitious people. A role with us means endless opportunities with global brands that make markets and people who play to win. We make markets and create cultures through some of the biggest brands and best-known products in the world. Talented teams in 190 countries redefine the way we do business and set new standards for our brands. Always learning, always innovating. Is this your moment?

London, England, GBR
128K employees (15,146 in marketing)

Traffic Signals

Monthly Visitors
1.3M
Monthly Google Ads Budget
$1.7K
Traffic Source Mix
Search
40.9%
Direct
38.4%
Referral
11.1%
Social
8.6%
Paid
0.8%

Headcount Trend

Current headcount: ~128K

Marketing Team

Marketing Team Size
13,404 (10% of company)
Median Career Experience
16 years
Median Tenure
9.3 years
Marketing Roles Posted (Last 30 Days)
16

Funding

Total Funding
$20.9M
Last Raise
$20.9M
Grant, 2 years ago

Funding History

  • Mar 2024
    Grant • $20.9M

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