CMI Senior Manager Skin Cleansing Demand Generation at Unilever | Hoboken, NJ | $114K/yr – $171K/yr

Unilever

CMI Senior Manager Skin Cleansing Demand Generation

Hoboken, NJ (On-site)

$114K/yr – $171K/yrSenior Level10+ years expFull time

Posted 4 weeks ago

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Job Summary

CMI-driven ownership of the US Skin Cleansing agenda, leading horizon-1 innovation and end-to-end testing across Dove, Dove Men and Olly, with social-first demand gen from listening to impact.

Lead Horizon 1 innovation and end-to-end testing for Dove brands and Olly Skin Cleansing.
Own social-first demand generation and measurement across digital, social, and POSM.
Align with CMI leadership, cross-brand partners, and fast-paced cross-functional teams.

Job Description

Lead Unmissable Brand Superiority for Skin Cleansing brands.
Innovation Insights & Testing: Horizon 1 Innovation on Dove & Dove Men, E2E on Olly Skin Cleansing.
Deploy/ Creation, Testing and Measurement, including digital, social, POSM excellence: Engagement (including Social First Demand Generation) on key cleansing brands Dove, Dove Men, Olly, emerging brands.
Lead the agenda for Social First Demand Generation for Skin Cleansing US – from social listening to driving improved creative quality to measurement of impact.
Skin Cleansing Category Strategic Foresights: Emerging behaviors, changing/ evolving consumer needs, thought leadership/ future of demand generation marketing for US.
Role reports into the CMI Head of Dove Skin Cleansing and Masterbrand, who is also the CMI Head of Skin Cleansing US vertical lead; this role is second-in-command for the US Skin Cleansing CMI and will be part of key leadership team forums - requiring high levels of leadership and ownership.
Interact with many different business partners (cross-brands, cross-functional, local-global, internal and external) in a fast-paced, dynamic, inclusive and fun team culture.

Unilever

Every day, 3.4 billion people around the world enjoy our products - from ground-breaking brands like Hellmann's, Domestos, Dove and Rexona (to name just a few). Our brands lead the way - innovating in their fields, delighting their consumers and powering our business forward. And it is our people who make everything happen. Our bright and curious people who imagine and create the future - diverse, passionate and ambitious people. A role with us means endless opportunities with global brands that make markets and people who play to win. We make markets and create cultures through some of the biggest brands and best-known products in the world. Talented teams in 190 countries redefine the way we do business and set new standards for our brands. Always learning, always innovating. Is this your moment?

London, England, GBR

128K employees (15,146 in marketing)

www.unilever.com