Responsibilities

• Leading client optimization calls every couple of weeks, with more attention for the clients who need it
• Walking clients through their funnel and ad performance, and spotting where things are converting or dropping off
• Reviewing A/B tests and deciding what's working, what to cut, and what to test next
• Diagnosing the next move and directing the next round of testing
• Passing winning ads to our creative team and briefing the next round
• Keeping our clients confident, in the loop, and happy with their results

Requirements

• Someone who really understands paid advertising at a high level, this is the one thing I can't teach you
• A solid handle on Meta ads, funnels, and conversion rate optimization
• Sharp, quick on your feet, and comfortable leading a call
• Able to look at performance data and actually know what it's telling you
• Ideally someone's run their own agency or worn a lot of marketing hats
• Strong, high-level understanding of paid advertising and performance marketing
• Experience with Meta ads, funnels, and conversion rate optimization
• Comfortable turning performance data into clear recommendations
• Confident leading client-facing calls
• Experience running or working inside a marketing agency is a big plus
• Familiarity with Perspective and GoHighLevel is a plus, not required

Preferred

• Familiarity with Perspective and GoHighLevel is a plus, not required