Responsibilities

• Drive positioning and messaging for Rosnet's platform and features so they are clear, credible, and resonate with restaurant operators.
• Lead go-to-market planning and execution for new features and releases, from naming and messaging through company-wide launch plans.
• Build and maintain sales enablement assets (one-pagers, battlecards, demo narratives, talk tracks, and objection handling) that improve competitive win rates.
• Monitor the competitive landscape and translate findings into positioning that wins deals.
• Develop and refine buyer personas to ensure messaging speaks to each key stakeholder, from the CFO building the business case to the GM running daily operations.
• Convert satisfied customers into vocal advocates through case studies, references, and testimonials for Sales.
• Design and run lifecycle and adoption campaigns that strengthen retention, expansion, and renewals.
• Own customer communications, including product newsletters and release announcements.
• Champion the voice of the customer internally, bringing real feedback back to Product and Marketing.
• Partner on customer events, webinars, and community programs that build customer loyalty.

Requirements

• Education & Experience
• Bachelor's degree in Marketing, Communications, or a related field, or equivalent experience.
• At least 4 years in B2B SaaS marketing, with hands-on experience in product marketing, customer marketing, or both.
• Technical Skills
• Proficiency with HubSpot or comparable marketing automation and sales enablement platforms.
• Analytical & Functional Skills
• A track record of taking a product or feature to market and measuring the results in real numbers (pipeline influenced, adoption, win rate, retention/NPS impact).
• Strong problem-solving skills, comfortable working through ambiguous, cross-functional challenges independently.
• Demonstrated ability to manage multiple priorities across product marketing and customer marketing simultaneously.
• Experience working cross-functionally with Sales, Product, and Customer Success to drive initiatives from concept to completion.

Preferred

• Background in restaurants, hospitality, or food service, whether marketing to that world or working in it.
• Experience with customer advocacy or reference programs.
• Familiarity with additional sales enablement platforms and marketing automation tools.