Responsibilities

• Run discovery with client stakeholders to map their current funnel and systems (CRM, ad accounts, POS, DMS, or EHR), and collect the data needed to establish an honest starting point.
• Build the “before” picture for each client ahead of launch: current lead volume, response times, conversion rates, and spend. A baseline only exists if it's captured before go-live.
• Stand up UTM conventions, persistent lead IDs, and lead-to-sale matching methods, including manual matches like phone-number reconciliation, so results trace end to end into the client's own systems.
• Design and run controlled tests, such as holdout groups, to answer whether results are truly incremental, and quantify lift rather than correlation.
• Quantify cost avoidance and efficiency gains: reduced cost per acquisition, labor and time saved, and other value that doesn't show up as a sale.
• Define the ROI methodology and framework: Define and own Lahzo's proprietary return-on-AI agent sales methodology, a repeatable, defensible framework that becomes a core part of Lahzo's value proposition and sales narrative, not just an internal reporting process.
• Build and maintain cross-client, cross-vertical benchmarks (for example, appointment versus lead conversion rates) that inform pricing, packaging, and client-specific goal-setting.
• Turn analysis into a clear, defensible narrative: identify what's working, what isn't, and what to do next, for both technical and non-technical audiences.
• Architect the measurement framework as a persistent operational engine, ensuring ROI transparency scales alongside agent performance and client results; this visibility should integrate directly into the client experience, transforming renewals into a seamless verification of validated data.
• Partner with Product and Marketing to translate the measurement framework into a named, market-facing capability, ROI proof as a product feature and differentiator.

Preferred

• Experience with CRM or DMS platforms such as Dynamics, Salesforce, or dealership- and healthcare-specific systems.
• Server-side and conversions API tracking experience, such as Meta CAPI or Google Enhanced Conversions.
• Cloud data warehouse exposure (BigQuery, Snowflake, Redshift, or similar) for querying data at scale beyond a single client's system.
• Experience defining a UTM convention, lead-ID schema, or event-tracking standard meant to be applied consistently across many accounts.
• Background in marketing attribution or agency analytics consulting.
• Analytical and data-driven, with the judgment to know when a lightweight directional answer beats a perfect one that arrives too late.
• A benchmarking mindset: has built or maintained a comparable metric across many accounts or segments, not just reported one account's numbers well.
• Excellent communicator who can translate complex data into a story a skeptical client believes as their own truth.
• Self-starter who is comfortable working directly inside a client's systems and processes, not just from a dashboard.
• Detail-oriented, with the rigor to catch conflicting data and the pragmatism to resolve it quickly.

Benefits

• Comprehensive medical, vision, dental, 401k retirement plan, unlimited PTO, a flexible remote-first culture, and most of all, a collaborative, high-trust environment where your ideas matter.