Citi Travel Partnerships, Marketing and Account Development, Senior Vice President (Hybrid)

Wilmington, DE (Hybrid)

$156K/yr – $234K/yrSenior Level10+ years expFull time

Posted 4 months ago

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Job Summary

Drive Citi Travel growth by leading end‑to‑end marketing and Rocket partnership strategy to acquire, engage, and retain customers.

  • Own and lead end‑to‑end marketing strategy and cross‑channel plans with Rocket partnerships.
  • Must-have: 10+ years in marketing/partnerships with large‑scale programs and contract negotiations.
  • Standout: Track record managing executive‑level partner relationships and cross‑functional execution.

Job Description

Responsibilities

  • Develop and lead Citi Travel’s end‑to‑end marketing strategy , establishing a long‑term roadmap that drives customer acquisition, engagement, and retention through innovative, data‑driven marketing approaches.
  • Create integrated marketing plans that support the Citi Travel brand, strengthen product positioning, and introduce compelling new ways for customers to discover and utilize travel offerings.
  • Design and launch new marketing initiatives that leverage emerging trends, new channels, and evolving customer behaviors to expand Citi Travel’s market reach.
  • Oversee day‑to‑day partnership management with Rocket , ensuring seamless operational alignment, performance monitoring, compliance with contractual obligations, and proactive resolution of partnership challenges.
  • Lead all ongoing contract discussions with Rocket , including negotiating enhancements, recommending strategic modifications, and ensuring value delivery aligned to Citi’s commercial and customer goals.
  • Identify and evaluate new partnership opportunities in the travel industry to expand Citi Travel’s ecosystem, improve the product offering, and create new avenues for growth.
  • Drive cross‑functional collaboration across marketing, product, technology, legal, and external partners to ensure timely and effective execution of joint initiatives.
  • Conduct market analysis and maintain competitive intelligence to understand trends in the travel industry, partner strategies, customer preferences, and digital marketing innovation.
  • Develop partner marketing strategies that maximize joint value creation, improve customer communication, and strengthen the Citi‑Rocket partnership execution.
  • Lead account development activities , ensuring partners deliver against performance expectations and identifying opportunities to deepen the value of each relationship.

Requirements

  • 10+ years of experience in marketing, partnerships, business development, or related disciplines, with a strong track record of driving growth through innovative marketing and partner strategies.
  • Deep experience in travel, loyalty, fintech, or consumer digital platforms , including understanding of industry dynamics, partner ecosystems, and competitive trends.
  • Proven expertise in managing large‑scale strategic partnerships , including contract negotiations, partner performance management, and joint business planning.
  • Demonstrated success developing and executing integrated marketing strategies across digital, brand, CRM, and product‑led channels.
  • Strong commercial acumen , with the ability to identify and evaluate new business opportunities and translate insights into actionable recommendations.
  • Executive‑level communication and influencing skills , with experience presenting to senior leadership and managing high‑visibility partner relationships.
  • Experience leading cross‑functional teams and driving alignment across product, marketing, analytics, legal, and technology organizations.
  • Ability to think strategically and execute operationally , balancing long‑term vision with day‑to‑day partnership and marketing management.
  • Demonstrated analytical capabilities , including familiarity with data‑driven marketing, customer insights, and performance measurement.
  • Build and manage executive‑level relationships with key stakeholders across Rocket and future strategic partners.

Benefits

  • medical, dental & vision coverage; 401(k); life, accident, and disability insurance; and wellness programs.
  • paid time off packages, including planned time off (vacation), unplanned time off (sick leave), and paid holidays.
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Citi

3.7 Glassdoor

Citi's mission is to serve as a trusted partner to our clients by responsibly providing financial services that enable growth and economic progress. Our core activities are safeguarding assets, lending money, making payments and accessing the capital markets on behalf of our clients. We have over 200 years of experience helping our clients meet the world's toughest challenges and embrace its greatest opportunities. We are Citi, the global bank – an institution connecting millions of people across hundreds of countries and cities. For information on Citi’s commitment to privacy, visit on.citi/privacy.

Founded in 1812
New York, New York, US
195K employees (3,957 in marketing)
69% recommend to a friend
70% CEO approval

Traffic Signals

Monthly Visitors
2.3M
Monthly Google Ads Budget
$4.2K
Traffic Source Mix
Search
22%
Direct
42.9%
Referral
34.4%
Social
0.2%
Paid
0.5%

Headcount Trend

Current headcount: ~199.4K

Marketing Team

Marketing Team Size
2,872 (1% of company)
Median Career Experience
20 years
Median Tenure
8.3 years
Marketing Roles Posted (Last 30 Days)
26

Funding

Total Funding
$22.3B
Last Raise
$6.5B
Post IPO Debt, 6 months ago

Funding History

  • Sep 2025
    Post IPO Debt • $6.5B
  • Apr 2025
    Post IPO Debt • $2.8B
  • Nov 2024
    Post IPO Debt • $4.3B

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