Responsibilities

• Execute culturally relevant and engaging Go-To-Market (GTM) strategies for Chrome activation workstreams, ensuring flawless delivery across Brand, Product, and Culture-led marketing initiatives.
• Support the development of the direction and strategy for Chrome brand sponsorships and content partnerships by gathering audience data and conducting analysis.
• Manage the day-to-day coordination with agency partners to ensure authentic, resonant and creative work is delivered on time.
• Adhere to and implement Google's Talent and Influencer process, ensuring all programs are compliant and tracked.
• Contribute to annual Activation and Engagement (A&E) planning strategy and budget management by tracking current spending, preparing performance reports, and providing data-driven recommendations to Brand and PMM Leads.

Requirements

• Bachelor's degree or equivalent practical experience.
• 4 years of experience in digital marketing, communications, Public Relations (PR), or content development supporting brand activations, influencer marketing, or content partnerships.
• Experience with execution of multi-channel marketing campaigns.
• Experience collecting, synthesizing, and reporting on data to inform campaign performance.
• Experience program managing timelines and deliverables for cross-functional, cross-team or external agency partners.

Preferred

• Experience in campaign and media planning from brief to production and post-launch analysis.
• Experience utilizing market research and performance metrics to enhance campaign execution.
• Experience in consumer technology or creative agencies with a focus on activation, influencer, or branded content.
• Ability to approach problems with a structured, data-informed methodology and work in a fluid environment with minimal assistance.
• Excellent communication and organizational skills, with the ability to communicate cross-functionally.
• Passion for culture, design, and emerging technology trends.