Responsibilities

• Integrated Brand & Mission Execution: Ensure a unified, mission centered brand and narrative across all fundraising, marketing, partnerships, and external engagements in alignment with the Strategic Plan for all agency programs.
• Revenue Growth & Diversification: Develop and drive sustainable diversified multi-year revenue strategy that ensures sustainable growth across major gifts, institutional and government grants, corporate partnerships, and innovative funding models.
• Strategic Alliance Portfolio: Build and steward a high-impact portfolio of cross-sector partnerships that deliver both financial investment and programmatic scale.
• Thought Leadership & Public Influence: Position YWCA Richmond as a premier convener and trusted voice on racial justice, gender equity, violence intervention & prevention, housing stability, and early childhood education.
• Stakeholder & Alumni Activation: Transform donors, alumni, corporate partners, and community leaders into a mobilized network of advocates, ambassadors, and investors.
• Executive Thought Partner: Serve as a strategic advisor to the CEO and Board on external positioning, long-term alliances, and organizational visibility.
• Ecosystem & Alliance Management: Identify, negotiate, and manage high-value partnerships with corporations, foundations, government entities, and nonprofits.
• External Advocacy & Representation: Represent YWCA Richmond at high-profile events, media opportunities, civic forums, and legislative engagements to amplify impact and influence.
• Fundraising Oversight: Provide strategic leadership for all fundraising functions, including major gifts, annual giving, corporate social responsibility (CSR), institutional funding, and government grants.
• Revenue Generation: Lead the development of multi-year, multi-layered partnership agreements that integrate funding, co-branding, and programmatic collaboration.
• Stewardship & Relationship Building: Cultivate deep relationships with high-net-worth individuals, foundation leaders, and corporate executives.
• Grant Strategy: Oversee grant development and management to ensure alignment with mission priorities and maximize funding capture.
• Advancement Projection: Lead revenue forecasting in partnership with finance and the executive team.
• Integrated Communications: Direct comprehensive marketing and communications strategies that align storytelling with fundraising, advocacy, Sprout School, Domestic Violence Resources, and partnership goals.
• Executive Voice & Visibility: Partner with the CEO to serve as a public-facing leader and spokesperson for the organization. Oversee efforts that advance YWCA Richmond’s mission, collaborating with community partners and policymakers.
• Digital Strategy: Ensure a consistent, high-impact digital and social media presence across all platforms for all programs.
• Crisis Communications: Lead crisis communications planning and response to protect and strengthen organizational reputation.
• Talent Development: Lead and mentor a high-performing team including Advancement, Marketing & Communications, and Partnership leaders.
• Cross-Functional Collaboration: Ensure seamless coordination between external-facing teams and program leadership so brand promises are matched by service delivery and fiscal responsibility.
• Board Partnership: Collaborate with the Board of Directors on donor engagement, external relations strategy, and network expansion. - Reporting: Establish clear performance benchmarks and accountability systems aligned with revenue and engagement goals. Report on KPI performance to CEO and the Board. - Executive Leadership: Actively participate in executive leadership team meetings, strategic planning, budgeting, and organizational decision-making. - Cross Functional Collaboration: Contribute to culture-building, long-term sustainability planning, and cross department collaboration. - Mission-Driven Leadership: Model equity-centered leadership rooted in transparency, accountability and innovation.